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Growth Marketing Director
Mitalent ConsultingKuala Lumpur, Kuala Lumpur, Malaysia10 days ago
Job descriptionA strategic thinker with a proven track record of developing and executing successful growth marketing strategies that acquire, convert, and retain consumers. A data-native marketer who is passionate about turning complex data sets into clear, actionable insights and recommendations. An expert in both paid media (e.g., PPC, Social, Programmatic) and CRM (e.g., email marketing, loyalty programs) channels. An exceptional leader and collaborator, skilled at managing cross-functional teams (Brand, Commercial, DCM) and agency partnerships. A curious innovator who stays ahead of industry trends, emerging technologies, and competitive landscapes. Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus. 8+ years of progressive experience in growth marketing, performance marketing, or a similar role, preferably within a multi-brand environment. Demonstrated expertise in managing multi-million dollar media budgets and driving significant ROI. Deep hands-on experience with marketing analytics platforms, CRM systems, and ad tech tools. Strong experience in agency management, contract negotiations, and performance benchmarking. Excellent communication, presentation, and leadership skills. Seniority level : Director Employment type : Full-time Job function : Marketing and Sales Industries : Human Resources Services
Join to apply for the Growth Marketing Director role at Mitalent Consulting
The client is seeking a visionary Head of Growth Marketing to architect and lead the integrated media and CRM strategy. This is a pivotal leadership role where you will be the catalyst for a data-enabled, growth-hacking mindset across our portfolio of brands in SEA markets.
You will own the full-funnel consumer journey from acquisition to conversion and retention by deploying innovative, multi-channel campaigns that drive tangible business results.
Key Responsibilities
- Growth Strategy & Mindset : Champion and instill a data-driven growth marketing culture across all media and CRM activations. Partner with brand teams to define and execute strategies that attract new users and maximize customer lifetime value.
- Campaign Leadership : Lead the end-to-end execution of innovative paid media and CRM campaigns, ensuring they are on-brand, on-strategy, and performance-optimized.
- Performance & Optimization : Monitor the entire media investment portfolio. Analyze campaign data, user behavior, and marketing funnels to provide actionable insights, optimize ROI, and lead post-campaign performance reviews.
- Agency & Partnership Management : Manage and optimize relationships with local media agencies, leading negotiations and building joint business partnerships to maximize cost-efficiency.
- MarTech & Best Practices : Spearhead the adoption of regional and global MarTech tools, OKR frameworks, and precision marketing methodologies to ensure we operate at the forefront of the industry.
- Team Leadership : Lead, mentor, and allocate resources for the growth marketing team, fostering an environment of continuous learning and excellence.
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Marketing Director • Kuala Lumpur, Kuala Lumpur, Malaysia
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