Assistant Trade Marketing Manager (FMCG) - Petaling Jaya

Assistant Trade Marketing Manager (FMCG) - Petaling Jaya

Major Responsibilities

Channel Strategy : Establish channel-specific strategies and execute plans to achieve defined business objectives.

Data-Driven Insights : Identify business opportunities and challenges by analyzing sales data, customer off-take data, retail audits (Nielsen, Kantar), and shopper research.

Shopper-Centric Solutions : Generate compelling shopper stories and utilize insights to develop winning category strategies and actionable in-store solutions.

Performance Monitoring : Continuously monitor channel and brand performance against the business plan, developing alternative strategies as needed.

Market Intelligence : Proactively identify changes in the FMCG landscape and competitive pressures to modify strategies and tactics accordingly.

Campaign Development : Collaborate with the Brand Manager and Sales team to develop brand-building activities, promotional campaigns, and key selling points for new launches.

Product Launches : Prepare and implement trade launch plans for new products, including pre- and post-launch evaluations. Be involved in the new product listing process to ensure trade requirements are incorporated.

In-Store Excellence : Recommend clear promotional guidelines based on shopper understanding and ensure timely delivery of Point of Sale Materials (POSM) to the sales team for implementation.

Cross-Functional Partnership : Develop strong working relationships with Sales, Marketing, Supply Chain, and Finance teams to enhance business performance and ensure critical information is communicated effectively.

Budget Management

Financial Oversight : Optimize the trade promotion budget to maximize return on investment (ROI) and spending efficiency through detailed analysis and strategic cost-improvement initiatives.

Relationships

Report directly to the Senior Manager, Customer Marketing and Sales Effectiveness

Communicate and coordinate with Supply Chain, Finance, Marketing and Customer Development team based in Malaysia

Qualifications & Experience

• Minimum 5 years of Trade Marketing experience in FMCG
• Bachelor degree with major in marketing or business administration
• Good understanding of FMCG dynamics in Malaysia retail environment
• Good interpersonal and communication skills
• Pro‑active & self‑motivated team players with multi‑level within the organization
• High sense of urgency
• Analytical mindset
• Good user knowledge of MS Office PowerPoint, Excel & Word
• Familiar with Nielsen and Kantar or equivalent
• Time management and ability to handle multiple projects at same time
• Strong communication and interpersonal skills
• Planning and organizing, prior experience in managing changes
• Initiative, self‑discipline and result‑oriented
• Proven ability to train and motivate people

Your application will include the following question : What's your expected monthly basic salary?

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