Technical Marketing Coordinator

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MARKETING EXECUTIVE

Location : Shah Alam - Iberchem

Location Address : 6, Jalan Anggerik Mokara 31 / 54, Kota Kemuning, Section 31, Shah Alam, Selangor, 40460, Malaysia

About Us

Scentium (Malaysia) Sdn Bhd (formerly known as Flavor Inn Corporation Sdn Bhd) is a food and beverage flavouring manufacturing company based in Kota Kemuning, Shah Alam, Malaysia. Scentium is a flavour division of the Iberchem Group in Spain. We develop flavours with superior sensory attributes, fitting to current market needs and complying with the strictest safety and quality standards.

Our ideal person

We are seeking a dynamic and results-driven Marketing Executive to develop and execute marketing strategies that support the sales and business development of flavours and ingredients across Malaysia and selected overseas markets (excluding Indonesia). This role complements the sales and technical teams by bringing in market insights, brand positioning, and promotional initiatives tailored to local and regional needs.

Key Responsibilities

• Market Strategy & Planning : Develop and implement strategic marketing plans for Malaysia and overseas markets (excluding Indonesia).
• Conduct market research, customer surveys, and competitor analysis to identify trends, opportunities, and customer needs.
• Collaborate with sales and technical teams to align marketing efforts with business goals.
• Support the sales manager in delivering agreed marketing activities.
• Brand & Product Positioning : Create and maintain consistent brand messaging across all channels.
• Develop marketing materials, presentations, and creative content (visuals, videos) tailored to B2B clients.
• Support product launches and promotional campaigns with compelling selling propositions.
• Sales & Trade Support : Create awareness and develop the company’s brands through advertising, direct marketing, and campaigns.
• Source advertising opportunities and manage placements in online banners and social media.
• Prepare detailed trade plans including budgets, schedules, and resource allocation.
• Communicate with target audiences and build strong customer relationships.
• Customer Engagement & Events : Organize and attend customer events, exhibitions, trade shows, and product demonstrations.
• Work closely with key accounts to understand their marketing needs and provide tailored solutions.
• Reporting & Analysis : Monitor and analyze sales data, market trends, and competitor activities to inform marketing strategies.
• Track marketing performance and ROI; prepare weekly / monthly reports for management.
• Evaluate and review marketing campaigns to ensure effectiveness and optimal media usage.
• Cross-Functional Collaboration : Liaise with flavourists, application teams, and sales to develop impactful marketing tools.
• Coordinate with regional and global teams to ensure strategic alignment while maintaining local relevance.
• Develop relationships with key internal and external stakeholders.

Requirements

Application Information

Why Croda

At Croda, we believe our people are our difference. We are people-led, driven by the desire to do good and deliver value, a unifying principle shaped by all the great people that have travelled through Croda since our beginning in 1925. We pride ourselves on bringing together diverse teams and talents from across the globe and, guided by our values of Responsible, Innovative, and Together, we are passionate about building an inclusive, collaborative, and diverse organisation with innovation and customer focus underpinning all that we do.

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