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Assistant Vice President, Consumer Deposits Product
Alliance Bank Malaysia BerhadKuala Lumpur, Kuala Lumpur, Malaysia30+ days ago
Job descriptionPropose and implement segmented and mass FD initiatives (from conceptualization to implementation) in line with FD balance growth targets set for the financial year and NTB acquisitions Align decision-making stakeholders from concept to proposals Align marketing on creative and communications strategy and execution to be in line with set objectives and timelines Align CSD on set and agreed objectives Conduct performance reviews of initiatives with Marketing and CSD to lower cost of acquisition from digital channels and improve digital marketing performances Conduct periodic performance reviews on FD balances Execute initiatives for digital channels acquisitions and product marketing Focus on the growth of CASA acquisition with digitized channels eKYC Set up effective marketing performance tool platforms (e.g., Insider) to track customer behavior on landings from ABMB marketing assets Craft and propose product messaging with marketing to differentiate new and existing products with unique selling points Communicate the vision and value of new products to the sales team (Telesales & Branch sales) and develop sales tools that facilitate selling Plan and participate in the launch of new services (e.g., eKYC) and products with product teams Leverage marketing performance to improve customer experience Conduct performance reviews of initiatives with Marketing and CSD to optimize results Mid-Senior level Full-time Other Industries : Banking
Assistant Vice President, Consumer Deposits Product
Overview
Propose & Implement Initiatives to Drive CASA Acquisition
- Propose and implement CASA acquisition initiatives (from conceptualization to implementation) in line with CASA account and customer growth targets set for the financial year
- Work in hand with CSD on sourcing partnerships for new CASA acquisition
- Align decision-making stakeholders from conceptualization to proposals
- Align marketing on creative and communications strategy and execution to be in line with set objectives and timelines
- Align CSD on set and agreed objectives
- Conduct performance reviews of initiatives with Marketing and CSD to lower cost of acquisition from digital channels and improve digital marketing performances
- Conduct periodic performance reviews of new CASA momentum and propose initiatives to close gaps
Overview
Propose & Implement Initiatives to Drive FD Balances growth from open market sourcing
Digital Channels & Product Marketing
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Assistant President • Kuala Lumpur, Kuala Lumpur, Malaysia
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