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Creative Director

Pickle Social ClubKuala Lumpur, Kuala Lumpur, Malaysia

8 days ago

Job description

As part of WFH Holding Co , we create spaces where wellness, social connection and experiences thrive . Our portfolio of brands including TRIBE , and Sync Social Club blends movement, recovery, and lifestyle to reshape how people live, train, and connect.

About the Role

We’re looking for a visionary Creative Director to lead the next era of brand, space, and experience development across WFH Group - a growing collective of fitness, wellness, social, and lifestyle brands.

You won’t just be directing visuals, you’ll be shaping how our brands live across real spaces , digital storytelling , events , and revenue-driven creative opportunities . From bringing a new Pickle,Padel, wellness& lifestyle concept to life, to designing brand activations within our developments, to monetising our media reach through creative partnerships, this is a hybrid creative-commercial role at the heart of our next stage of growth.

Job Roles & Responsibilities

The Creative Director will lead and elevate the creative vision across all brands under the holding company, ensuring strategic alignment, brand differentiation, and high-impact execution. This role is responsible for developing innovative campaigns, fostering a strong brand presence, and driving engagement through cutting-edge design, content, and experiential marketing.

With a focus on brand storytelling, placemaking, researching new lifestyle & wellness concepts, brand activations and launch, multi-brand synergy, digital content / media outreach, and creative innovation, the Creative Director will play a critical role in expanding the company's influence across fitness, wellness, hospitality, and community-driven spaces.

Key Responsibilities

Brand Vision, Strategy & Identity

Define and evolve the brand architecture across all WFH brands
Lead visual and verbal identity development across new concepts, brand refreshes, and campaign moments
Lead the development of brand identity systems for new and existing concepts
Develop cross-brand campaigns that drive culture and community, not just content
Oversee the creation of marketing materials, including digital assets, print collateral, social media content, and promotional materials.
Establish and maintain a consistent and engaging brand presence across all platforms.
Collaborate with marketing, operations, and other departments to ensure creative alignment with business objectives.
Lead rebranding or brand evolution projects as needed to keep the brands fresh and competitive.
Develop and implement creative strategies to enhance brand awareness and audience engagement

Placemaking & Concept Creation

Develop experiential brand concepts that integrate movement, wellness, and social connection into physical spaces

Translate business ideas into lifestyle placemaking experiences for courts, gyms, F&B, recovery zones, pop-ups, retail, and more

Lead concept design for brand presence in mixed-use developments, events, or public venues

Work with operations and real estate leads to ensure creative concepts translate into viable business models

Business & Revenue-Driven Creative Strategy

Ideate new monetisable creative verticals : brand partnerships, content series, pop-up formats, events, drops, branded merchandise, etc.

Support commercial team in creating Athleisure collabs, branded activations , or media content opportunities

Collaborate on proposals that pitch creative-led revenue streams - e.g., licensing, sponsorships, content monetisation

Develop unique campaign concepts that drive sales, memberships, and brand loyalty.

Develop original design concepts and visual storytelling approaches for marketing campaigns, product launches, and events.

Create mood boards, sketches, and prototypes to present concepts to stakeholders.

Refine and iterate designs based on feedback and project requirements.

Ensure all creative assets adhere to brand guidelines while maintaining high standards of creativity and execution.

Stay on top of industry trends and bring fresh inspiration to the team

Manage multiple design projects simultaneously, ensuring deadlines are met without compromising quality.

Campaigns, Content & Experience

Lead 360° campaign development for launches, events, and seasonal moments

Oversee high-quality creative output : video, social, photography, print, digital

Expand brand awareness through community-driven experiential marketing

Leverage expertise in experiential marketing to create immersive brand experiences.

Develop high-impact brand activations, leveraging physical spaces like The Courts, outdoor spaces (PSC) & indoor spaces (TRIBE)

Creative Systems, Team, and Execution

Lead, inspire, and mentor a team of designers, content creators, and creative professionals, fostering a culture of innovation and collaboration.

Provide guidance, constructive feedback, and professional development opportunities to enhance team skills and performance.

Create and maintain brand guidelines, asset libraries, campaign timelines, and content calendars

Set review checkpoints, feedback loops, and quality control processes

Facilitate brainstorming sessions to generate fresh ideas while ensuring alignment with brand objectives.

Ensure cohesion across all consumer touchpoints : websites, socials, physical spaces, merch, etc.

Act as a role model for creative excellence, encouraging originality, strategic thinking, and attention to detail.

Build and mentor a multi-disciplinary creative team across design, content, and production

Lead vendor and agency relationships where needed (production, web, photo, etc.)

Implement project tracking systems to manage creative timelines and deadlines effectively.

Optimize collaboration processes between creative, marketing, and other departments to ensure smooth execution of campaigns.

Implement data-driven content strategies to maximize reach and conversion.

Set up review and quality control processes to ensure all creative work meets brand and business standards.

Project & Team Management

Oversee the end-to-end execution of creative projects, from ideation to final delivery.

Develop and manage project timelines to ensure smooth workflow and timely asset delivery.

Adapt and roll out approved concepts across different media channels (digital, print, advertising, events, etc.).

Coordinate with external vendors and production partners to ensure high-quality execution of printed and digital materials.

Ideal Candidate

Between 5–9 years of experience in creative direction, branding, experiential marketing, or placemaking

Experience launching or shaping brands within physical spaces - not just digital

Strategic thinker who understands how creativity drives business growth

Able to move from big-picture brand vision to hands-on execution oversight

Commercially aware : understands how creativity impacts monetisation, media, partnerships

Great taste, original ideas, and the confidence to lead from the front

Comfortable working in fast-paced, founder-led environments

Collaborative, proactive, and excellent with cross-functional team environments

Seniority level

Director

Employment type

Full-time

Job function

Art / Creative, Marketing, and Design

Industries

Hospitality and Wellness and Fitness Services

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Creative Creative • Kuala Lumpur, Kuala Lumpur, Malaysia

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