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Manager, Growth and Marketing

Manager, Growth and Marketing

KlookKuala Lumpur, Kuala Lumpur, Malaysia
30+ days ago
Job description

Kuala Lumpur

Full Time

About Klook

We are Asia's leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,800 employees, based in 30+ locations, certainly do Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values :

  • Customer First
  • Push Boundaries
  • Critical Thinking
  • Build for Scale
  • Less is More
  • Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us

We are looking for a strategic and growth-focused Manager of Growth and Marketing to accelerate our marketing efforts across a diverse range of channels while ensuring alignment with our global business objectives. In this role, you'll have the opportunity to work closely with our key Western cluster markets—Australia / New Zealand, the US, UK and Europe — balancing global consistency with local relevance. If you're an agile, entrepreneurial marketer with a passion for cross-market growth strategies and achieving impactful results, this role is perfect for you.

What You'll Do :

  • Strategic Leadership : Define and refine growth and marketing strategies across channels, tailoring approaches by market to drive impact throughout the funnel.
  • Cross-Market Collaboration : Partner with local marketing leads to unlock efficiencies, share best practices, and leverage economies of scale across Western markets.
  • Performance Optimization : Analyze and act on performance metrics to continuously improve channel efficiency, ROI, and customer engagement.

  • Resource Prioritization : Assess and align resources to ensure high-priority markets and campaigns have the support they need.
  • Stakeholder Management : Act as the key liaison with senior leadership and cross-functional teams, providing insights, performance updates, and strategic recommendations.
  • Team Management : Manage and foster a team of marketing associates to support local Western marketing teams to achieve their yearly goals
  • What You'll Need : Experience & skills

    Minimum 4+ years of experience in digital or e-commerce marketing, with a strong focus on growth and strategy, ideally experience working with Western markets brands

    Channel Strategy Management : Maintain an overview of key marketing channels, with deep expertise in at least two of :

    Search Engine Optimization (SEO) : Collaborate with SEO specialists to ensure strategies are effectively driving organic growth in these key regions.

  • Search Engine Marketing (SEM) : Hands on experience in SEM, setting up and optimizing campaigns at scale would be a bonus and looked upon favorably but not a must.
  • Customer Relationship Management (CRM) : Monitor CRM strategies to enhance customer engagement and retention, ensuring they resonate with audiences in the Western markets.
  • Content Production : Provide strategic guidance on content production, ensuring it supports brand positioning and campaign objectives across these diverse markets.
  • Campaign Execution : Oversee the execution of marketing campaigns (designed by local teams), ensuring resources are aligned and efficiently utilized to achieve desired outcomes in Australia, the USA, the UK and Europe.
  • Strategic Oversight : Ability to develop and manage high-level strategies and business growth across multiple marketing channels, ensuring alignment with business goals in key Western markets.
  • Cross-Functional Collaboration : Strong ability to influence and align teams across different functions and regions, driving collaboration and efficiency.
  • Analytical Skills : Proficiency in analyzing data to inform decision-making and optimize marketing strategies across diverse markets.
  • Resource Management : Experience in evaluating and reallocating resources to support shifting priorities and maximize impact in the Western markets.
  • Leadership : Demonstrated ability to lead through influence, driving alignment and collaboration without direct oversight of all functions. Having managed teams of 5 -10 people.
  • Entrepreneurial : A proactive, self-starting attitude with a focus on innovation and growth in dynamic and competitive markets.
  • Results-Driven : A commitment to achieving measurable outcomes and continuously improving marketing performance.
  • Agile : Comfortable working in a fast-paced, dynamic environment with the ability to pivot as needed.
  • Collaborative : A team-oriented approach, with the ability to bring different functions and markets together to achieve common goals.
  • Join us in this pivotal role to drive growth, improve cross-team collaboration, and ensure our marketing strategies are aligned and effective in achieving our business objectives across Australia, the US, the UK and Europe.

    Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We're dedicated to creating a welcoming and supportive culture where everyone belongs.

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    Marketing Manager • Kuala Lumpur, Kuala Lumpur, Malaysia

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