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Off-Trade Sales Manager
Tong Woh Enterprise Sdn BhdPetaling Jaya, Selangor, Malaysia1 day ago
Job descriptionManage and strengthen relationships with major retail chains, convenience stores, and independent accounts. Negotiate trading terms, pricing and promotional agreements with key clients. Ensure timely execution of Business Plans and Promotional calendars. Ensure high standards of in-store execution including merchandising, shelf share and stock availability. Plan and implement channel-specific promotions, activations and POSM placement Monitor execution quality through store visits and field team reporting. Track and analyze sales performance, customer behavior and ROI on trade activities. Provide regular reports and actionable insights to management. Recommend improvements to drive efficiency and revenue. Bachelor’s degree in Business, Marketing, or a related field. Minimum 10 years of sales experience in the FMCG or alcoholic beverage industry, with at least 3 years in a managerial role. Proven track record in managing off-trade / retail channels, including key accounts like supermarkets, convenience stores, and independent retailers. Strong skills in negotiation, trade marketing, and in-store execution. Analytical mindset with the ability to interpret sales data and market trends to drive performance. Excellent interpersonal and communication skills, with the ability to build and maintain strong customer relationships. Proficient in Microsoft Office and comfortable with sales reporting tools. Willing to travel for store visits, customer meetings, and trade checks when required. A self-starter with strong leadership and strategic thinking abilities. Mid-Senior level Full-time Sales, Marketing, and General Business Retail, Wholesale Food and Beverage, and Wholesale Alcoholic Beverages
Junior Executive Group People & Culture at Tong Woh Enterprise Sdn Bhd
Overview
To drive the growth and performance of the off-trade sales channel by developing and executing effective strategies for key accounts, supermarkets, convenience stores, specialty retail chains, and independent retail outlets. The Off-Trade Manager will be responsible for achieving sales targets, building strong customer relationships, managing promotional activities, and ensuring brand visibility and execution standard across all off-trade touchpoints.
Responsibilities
Off-Trade Channel Strategy & Growth
- Develop and execute short and long term sales strategies for the off-trade channel.
- Identify growth opportunities across different customer segments and regions.
- Monitor channel performances, category trends, and competitor activities to inform strategic decisions.
- Collaborate with marketing to align brand strategies with off-trade execution.
- Lead, manage and support a team of Sales Executive and Merchandiser under the off-trade channel.
- Set clear performance targets, provide regular coaching, and conduct performance reviews.
- Foster a result-driven and collaborative sales culture.
- Identify training and development needs to upskill the team.
Key Account & Customer Manager
Trade Execution & In-Store Excellence
Reporting & Insights
Requirements
Seniority level
Employment type
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Sales Manager • Petaling Jaya, Selangor, Malaysia
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