Digital Marketing SpecialistTDCX • Kuala Lumpur, Kuala Lumpur, Malaysia
Digital Marketing Specialist
TDCX • Kuala Lumpur, Kuala Lumpur, Malaysia
30+ days ago
Job descriptionDeveloping and Executing Campaigns : Creating and managing comprehensive digital marketing campaigns across multiple channels, including Google, LinkedIn, Bing, Baidu, and Naver, to attract and convert potential customers. Performance Optimization : Continuously monitoring and analyzing campaign metrics to identify areas for improvement and leveraging AI to enhance campaign effectiveness and achieve key performance indicators (KPIs). Data‑Driven Insights : Setting up robust analytics tracking to collect accurate data, providing valuable insights for informed decision‑making. Lead Generation : Conducting lead scraping and creating engaging landing page content to expand our lead database and drive conversions. Collaboration : Working closely with cross‑functional teams to ensure alignment between marketing strategies and overall business objectives. Market Research : Staying up‑to‑date with industry trends and identifying new opportunities to optimize our digital marketing efforts. Innovation : Exploring and implementing innovative digital marketing tools and techniques to maintain a competitive edge. Experience : Minimum 4‑5 years of experience in B2B digital marketing, preferably in an agency or related field. Channel Expertise : Proven track record of managing successful digital marketing campaigns on Google, LinkedIn, Bing, Baidu, Naver, and other major channels. Global Perspective : Experience working with global brands and understanding the nuances of local marketing needs. Digital Savvy : Strong understanding of current digital marketing strategies, trends, and best practices, demonstrating the ability to deliver results. Analytical Skills : Proficiency in analyzing large datasets and using data‑driven insights to inform marketing decisions. Technical Skills : Expertise in digital marketing tools and analytics platforms such as GA4, Microsoft Clarity, HubSpot, and Google Tag Manager. Creative Thinking : Ability to develop creative and innovative marketing campaigns that resonate with our target audience. Communication : Excellent verbal and written communication skills in English and Chinese. Knowledge of Japanese, Korean, Spanish, or Thai is a plus. Proactive Approach : A self‑motivated and results‑oriented mindset willing to learn and adapt to new challenges.
TDCX Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Digital Marketing Specialist
Join to apply for the Digital Marketing Specialist role at TDCX
Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
Top Reasons to work with TDCX
- Attractive remuneration, great perks, and performance incentives
- Comprehensive medical, insurance, or social security coverage
- World‑class workspaces
- Engaging activities and recognition programs
- Strong learning and development plans for your career growth
- Positive culture for you to #BeMore at work
- Easy to locate area with direct access to public transport
- Flexible working arrangements
- Be coached and mentored by experts in your field
- Join a global company, winner of hundreds of industry awards
What is your mission?
Who are we looking for?
About TDCX
TDCX provides transformative digital CX solutions, enabling world‑leading and disruptive brands to acquire new customers, build customer loyalty, and protect their online communities. We help clients, including many of the world’s best brands, achieve their customer experience aspirations by harnessing technology, human intelligence, and our global footprint. We serve clients in fintech, gaming, technology, home sharing and travel, digital advertising and social media, streaming, and e-commerce. Our expertise and strong footprint in Asia have made us a trusted partner for clients, particularly high‑growth, new‑economy companies looking to tap the region’s growth potential.
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Digital Marketing Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia
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