Develop media plan, strategy & tactics for online marketing campaigns
Manage the execution & optimization of online marketing campaigns using platforms such as Google Ads, Meta, Youtube & TikTok
Perform audience, competitor & industry research
Analyze & audit past campaign data to spot correlations or trends and set future benchmarks and best practices
Conduct A / B tests on ad copies and landing pages to maximize conversions
Interpret data and turn them into actionable insights
Liaise with client on campaign performances, deliverables & recommendations
Coach clients on key differences between online marketing objectives, metrics, tracking, optimization & more
Improve campaign optimization work flow
Evaluate & propose adoption of emerging technologies based on organization’s needs
Deliver weekly, monthly & quarterly reports
Collaborate with internal & external teams in managing campaigns
Proactively propose best practices and / or methods to deliver better results for the clients
(Apply now at #J-18808-Ljbffr
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Digital Marketing Specialist • Petaling Jaya, Selangor, Malaysia
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