Digital Marketing Specialist

Key Responsibilities :

Employer Branding :

• Support the development of a strong and authentic employer brand aligned with company culture and values.
• Plan and execute digital campaigns that highlight company culture, employee stories, workplace achievements, and events.
• Manage employer branding content across channels such as LinkedIn, Instagram, career website, and job boards.
• Collaborate with recruitment teams to create marketing materials for hiring campaigns, job fairs, and university events.

Content Creation & Storytelling :

Internal Communications :

Performance Tracking & Reporting :

Analyze data and provide insights to improve campaign effectiveness and messaging strategy.

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