Social Media Manager

The Brief

This role is central to building brand presence and fostering community engagement on 2X’s key social media and community platforms through high-impact, consistent interactions.

Responsibilities

• Understand the goals for the social media and Community program as defined by the VP of Marketing and translate those into specific KPI goals for each channel.
• Collaborate closely with internal stakeholders, including cross-functional teams, to align social media strategies with broader business objectives
• Execute content and creative for each channel with support from other team members in Marketing and Internal Comms.
• Maintain the operation and hygiene of all Marketing social channels and community platforms, including LinkedIn, X, TikTok, and YouTube.
• Maintain a calendar across all channels and execute against it with AI-driven tools for relevance and optimal timing.
• Develop comprehensive performance reports, providing actionable insights and strategic recommendations to refine future campaigns and communities using AI powered analytics.
• Identify and implement process improvements to enhance efficiency in content creation, scheduling, and engagement strategies.
• Continuously monitor emerging social media trends and platform features, integrating them into the social media strategy for maximum engagement.
• Actively plan, build, and execute comprehensive community management and creative content strategies tailored to each platform, fostering meaningful engagement and maximizing audience outreach.
• Develop and implement initiatives that nurture brand advocates, encourage user-generated content, and strengthen community relationships.
• Monitor community sentiment and feedback, leveraging insights to refine engagement strategies and enhance the overall community experience.
• Support unplanned announcements or ad-hoc posting requests.

Qualifications

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