Digital Marketing (Executive & Senior) - REF02

Responsibilities

• Develop and implement digital marketing strategies aligning with the company’s goals
• Conduct market research, understand the target audience, and identify marketing and growth opportunities
• Create and execute campaigns across various digital channels, like email, social media, paid advertising and search engine optimisation
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• Design website banners and assist with web visuals
• Communicate with clients, affiliate networks and affiliate partners
• Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)

Qualifications

Hands-on experience with paid advertising (Google Ads, Meta Ads, TikTok Ads)

Familiar with using tools such as Google Analytics for performance tracking and campaign optimization

Ability to develop innovative and effective marketing campaigns

Basic understanding of landing page optimization, A / B testing, and conversion rate optimization (CRO)

Willingness to stay current with fast-evolving digital marketing trends

Strong coordination and collaboration skills with designers and copywriters to ensure marketing efforts align with product updates

Applicants with a relevant marketing background are encouraged to apply

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