Head of Customer Engagement & Activation

Overview

Head of Customer Engagement & Activation — Maxis Location : Kuala Lumpur, Malaysia

Key Responsibilities

Strategic Leadership & Activation Planning : Serve as the strategic owner for all B2B events (physical / virtual), sponsorships, and activations, ensuring alignment with marketing and sales objectives for each business segment.

MBIC Management : Manage the Maxis Business Innovation Centre (MBIC) as a state-of-the-art experiential showcase, overseeing daily operations, content updates, and technology infrastructure to maximize high-value customer engagements and sales enablement.

Activation & Experience Execution : Drive operational excellence and end-to-end execution of events and activations, including budget management, venue selection, vendor relationships, and on-site delivery.

Cross-functional Collaboration & Stakeholder Management : Collaborate with Segment Marketing and Sales to tailor activations, manage internal stakeholders and external partners, and ensure seamless lead handoffs and follow-up.

Performance Management & Accountability : Own the pillar budget, define and track KPIs (attendance, engagement, lead generation, pipeline contribution, customer satisfaction), and provide data-driven reports to senior management.

Team Leadership & People Management : Lead a team of Events & Activation Specialists and Innovation Centre Specialists; foster creativity, accountability, and professional development.

Requirements

Minimum of 12-15 years of progressive marketing experience, with at least 5 years in a senior leadership role.

Proven track record in end-to-end planning, management, and flawless execution of large-scale events, showcases, activations, and physical spaces.

Experience in telecommunications, ICT, or technology B2B industries is essential.

Prior experience in a senior role at a leading advertising or activation agency is a significant advantage.

Preferred skills

Strategic Marketing Planning

Project Management

Lead Generation

B2B Marketing and Market Knowledge (Telecom / Tech preferred)

Data Analysis & Performance Metrics

Leadership & Team Management

Budget Management & Financial Acumen

Stakeholder Management & Influence

What’s next?

After applying online, applications are reviewed. Due to high volume, please allow time for a fair process.

If shortlisted, you will receive an invitation via email for a digital interview. You can also check your application status in your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

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