Growth Marketer (Solar Energy)

Job Description

Overview :

We are looking for a results-driven digital marketer to lead paid ad campaigns, generate high-quality leads, and optimize marketing workflows. The ideal candidate thrives in a fast-paced environment and enjoys leveraging digital marketing to create measurable business impact.

Key Responsibilities :

Digital Marketing Strategy : Develop and execute targeted campaigns across social media, SEO, SEM, email marketing, and performance ads to drive lead generation.

Campaign Management : Plan, manage, and optimize paid digital campaigns to ensure a consistent flow of high-quality leads with cost-effective acquisition.

Lead Management : Implement lead filtering and scoring systems to improve lead quality and conversion potential.

Marketing Automation : Leverage tools to streamline workflows, nurture leads, and improve engagement throughout the funnel.

Market Research : Conduct ongoing research and competitor analysis to identify trends and new lead generation opportunities.

Channel Expansion : Explore and test new digital channels to expand audience reach and diversify lead sources.

Collaboration : Work closely with sales and marketing teams to align on goals, track ROI, and manage integrated campaigns.

Vendor & Internal Coordination : Manage external vendors and coordinate with internal teams to execute and optimize digital ad initiatives.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field.

1+ year of marketing experience, ideally with exposure to digital ads and lead generation.

Hands-on experience with performance marketing tools, ad platforms (Meta, Google Ads), and marketing automation / CRM systems (e.g., Sleekflow, respond.io, Salesforce).

Strong analytical and problem-solving skills with a data-driven mindset.

Ability to prioritize initiatives based on their impact on revenue growth.

Excellent communication and cross-functional collaboration abilities.

Requirements

Digital Marketing, SEO, Ads management, Social Media Management