Trade Marketing & PR Manager

WHY JOIN US?

We practice a vibrant & energetic office culture.

We provide opportunities for career advancement within the company.

Good performance is always rewarded accordingly.

JOB RESPONSIBILITIES :

What you will do :

Responsibilities :

Trade Marketing & Industry Positioning

Develop and execute B2B trade marketing campaigns to enhance the company's reputation among advertisers and media buyers.

Position the company as a thought leader in the media and advertising industry through strategic marketing efforts.

Ensure consistent brand messaging and positioning across all trade marketing materials.

Work with the sales and business development teams to create compelling marketing collateral, case studies, and sales decks.

Public Relations & Corporate Communications

Develop and manage PR strategies to increase the company's visibility in trade media, industry publications, and conferences.

Build and maintain strong relationships with journalists, editors, and key media contacts in the advertising and media industry.

Craft press releases, opinion pieces, and industry reports to highlight the company's expertise and innovations.

Act as the company spokesperson when required, ensuring strong and positive media representation.

Industry Events & Sponsorships

Plan and execute trade events, sponsorships, and industry networking opportunities to elevate brand presence.

Manage the company's participation in advertising and media industry conferences, awards, and trade expos.

Organize client engagement events, thought leadership panels, and speaking opportunities for company executives.

Work closely with internal teams to develop presentation materials, keynote speeches, and event branding.

Marketing Communications & Content Strategy

Create B2B marketing content, including whitepapers, blog posts, newsletters, and thought leadership pieces.

Develop case studies and success stories showcasing campaign effectiveness and industry expertise.

Work with the digital marketing team to enhance the company's LinkedIn and B2B digital presence.

Ensure all marketing and PR materials are aligned with company messaging, positioning, and business goals.

Stakeholder Collaboration & Internal Support

Work closely with the sales and business teams to support lead generation and client retention efforts.

Collaborate with product and campaign teams to market new advertising solutions and services effectively.

Manage relationships with agencies, creative partners, and external vendors to execute trade marketing campaigns.

Monitor market trends, competitor activities, and industry developments, providing strategic recommendations.

REQUIREMENTS : Who you are :

5-8 years of experience in B2B marketing, trade marketing, corporate communications, or PR.

Strong experience in advertising, media, or digital marketing industries preferred.

Proven track record in executing successful trade marketing and PR strategies.

Strong writing and content creation skills for PR, press releases, and thought leadership articles.

Experience in event planning, sponsorships, and industry networking.

Strong stakeholder management, negotiation, and relationship-building skills.

Ability to work with media, agencies, and industry bodies to enhance brand visibility.

Proficiency in marketing tools, CRM, digital advertising, and social media (LinkedIn, trade platforms, etc.).