Head of Growth, Deposits Managed(DM) (Contract)
Define & execute growth strategy, set OKRs / KPIs, execute priorities and ensure alignment with business
Develop and optimize data-driven user journeys that guide different customer personas to the right products (Save, Invest, Retire, Quest) at the right time
Blend product thinking with data-driven decision-making to optimize conversion funnels, reduce friction, and increase product adoption and guide future strategies
Apply design thinking practices to empathize user needs and combine with market research to propose best in class customer journey that is aligned with customer needs, business strategy & revenue generation
Identify capabilities, products, services and experiences required to drive user adoption, repeat visits and repeat engagements.
Drive growth of daily active user base & increase voluntary time spent by users in Versa app through visual techniques, content & tools / features.
Identify and work closely with internal stakeholders to identify, build and maintain relationships with external partners to ensure that Versa achieves its growth targets
Work closely with product, marketing and data teams to align strategies, deliver features, and iterate rapidly
Identify :
The need for new product development(s) or integrations that would help achieve growth targets
Opportunities in the product funnel by closely working with the product team for incremental growth
Lead, coach, and mentor the Growth Squad – set goals, manage performance, support career development
Who we are looking for :
A strategic and forward-thinking mindset candidate with the right experience in product growth roles
Ideally having backgrounds in fintech or related tech / financial services industries
Knowledgeable in hyper-personalization, user engagement & interaction concepts and techniques that drive activation & engagement.
Proven track record in driving growth & user engagement for non-transactional banking / wealth / fintech app
Proven track record of optimizing metrics like activation, retention, cross-sell
Strong analytical skills & proficient in using data to drive decisions
Experience in driving financial app growth is advantageous.
Leadership experience – managing team(s), mentoring & performance management
Proficiency in Google / Microsoft Office working applications (Doc / Word, Sheet / Excel etc)
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Established in 2020, Versa is a digital wealth management app dedicated to empower Malaysians from all walks of life to achieve financial wellness. Founded by a group of seasoned financial technology entrepreneurs, the app makes saving and investing simple via its partnership with AHAM Capital and highly accessible by introducing low entry amounts, low fees and flexibility that allows users to withdraw anytime without incurring penalties. Versa is regulated by Securities Commission Malaysia and is focused on making more wealth solutions accessible to Malaysians.
Perks and benefits Medical Group Insurance, Birthday Leave, Online L&D Budget
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Head Growth Contract • SelangorMalaysia, Selangor, Malaysia