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Director, Sales

Director, Sales

Amari Kuala LumpurKuala Lumpur, Kuala Lumpur, Malaysia
30+ days ago
Job description

MAIN DUTIES & RESPONSIBILITIES

GENERAL

  • Develops and formulates sales strategies
  • Sets objectives for the Sales Department
  • Surveys rate structures of competing markets and competitors and proposes new rate structures to General Manager for discussions whenever deemed necessary.
  • Prepares and forwards periodical surveys about competition and competing markets.
  • Maintains and develop effective employee relations where it relates to Sales.
  • Sets up and implements policies and guidelines for the department

SALES ACTIVITIES

  • Promotes the image of the hotel.
  • Creates new contracts, negotiates contracts and generates sales.
  • Provides personalized services together with the staff to selected customers, agents and operators.
  • Monitors activities and performance of all assigned staff.
  • Co-ordinates sales and promotes business for the hotel locally.
  • Investigates potential markets by studying various reference and industry publications for sales leads.
  • Invites and entertains selected operations, agents and representatives.
  • MARKETING ACTIVITIES

  • Participates as an active member of the community through association memberships and other trade organizations.
  • Reviews regularly the internal promotion pieces for visual effect.
  • Investigates potential markets by :
  • Receiving Sales & Marketing Department and Front Office correspondence.
  • Analyzing guest history and registration card files.
  • Studying guest questionnaires.
  • Reviewing government statistics on visitor arrivals.
  • Analyzing competition's sales and promotion efforts
  • Studying various reference and industry publications for sales leads.
  • Recommends to the General Manager the kind of promotion and advertising which will be most productive for the hotel by analyzing the market effectiveness of past promotion and advertising campaigns.
  • REPORT & STATISTICS

  • Forwards a weekly or bi-weekly sales report as well as daily report of the sales staff's activities to General Manager
  • Takes responsibilities for the co-ordination of producing the monthly sales statistics
  • ADMINISTRATION

  • Conducts such functions as employee orientation, performance appraisal, coaching and counseling and dismissal if necessary to ensure appropriate staffing and productivity.
  • Develops and implements formal training plans for the sales staff.
  • Ensures efficient and reliable administrative support of the sales staff.
  • Supervises and updates promotional material, brochures, slides, tariff sheets, sales kits, give-away etc.
  • Monitors brochures of contracted operators, agents and representatives to ensure correct presentation of features and promotions of the hotel.
  • Checks and forwards updates as needed on status of new contracts (contracts printed, send-out, returned, distributed, entered of the system, filed).
  • Ensures proper internal distribution of contracts and lists of agents, operators and others.
  • Maintains a proper filing system within department to contain all contracts of the various market segments and other documents.
  • Supervises handling of incoming and outgoing correspondences and messages as related to Sales & Marketing
  • Ensures adherence to the Head Office credit lists and its distribution.
  • BRIEFING / MEETING / REPORTS

  • Conducts department daily briefing with sales staff.
  • Attends the weekly sales meeting
  • Attends the monthly sales meeting together with the Head Office.
  • Perform other duties as may be assigned.
  • QUALIFICATIONS

  • Bachelor's degree in Business Administration, Marketing, Hospitality Management or related field or equivalent experience
  • Minimum of 3+ years' of sales leadership experience
  • 7+ years' of experience in sales management within the hospitality industry
  • Strong leadership skills and team management abilities
  • Position is open to all local and permanent residents of Malaysia only
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    Sales Director • Kuala Lumpur, Kuala Lumpur, Malaysia

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