Social Media Manager (XHS Specialist)Rhingle • Kuala Lumpur, Kuala Lumpur, Malaysia
Social Media Manager (XHS Specialist)
Rhingle • Kuala Lumpur, Kuala Lumpur, Malaysia
8 days ago
Job descriptionOwn the XHS editorial calendar together with content teams, including notes (image + text), short-form video, carousels, how-tos, reviews, before / after, lifestyle storytelling, and UGC remixes. Brief designers, editors, and copywriters on optimal content for XHS platform, and built for searchability. Manage daily community operations including comments / DMs, saves, re-shares, and collection curation. Escalate product and service feedback to clients. Execute growth methods for client XHS accounts / posts. Maintain brand safety : moderation guidelines, responses, and escalation paths. Work with influencer manager to map creator landscape by niche. Manage outreach with influencer manager to brief, track, and approve content. Analysis, reporting, insights and next actions to clients Provide actionable insights tied to funnel metrics (awareness → consideration → conversion proxies). Deliver clear reports and optimization recommendations to clients. Partner with Paid Media on content boosting / whitelisting when relevant. Align with Web,CRM, and e-commerce on landing pages, tracking, and remarketing audiences. Train internal teams and clients on XHS best practices, trends, and performance frameworks. Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. At least 3 to 5+ years of experience in social media management, with 1–2+ years of hands‑on experience managing XHS (brand or agency side). Proven success in growing and managing XHS brand accounts (please share examples with metrics). Strong creative judgment with an eye for storytelling, hooks, and visual craft. Analytical mindset with the ability to translate data into strategic actions. Excellent organizational and project management skills; able to manage multiple brands and calendars concurrently. Bilingual in Mandarin and English (proficiency in writing XHS captions is a plus). Understanding of China / SEA consumer culture and social commerce behaviors. Familiarity with paid amplification, UTMs, and attribution tracking.
As a Social Media Specialist, you’ll lead end-to-end social media strategy for clients with a deep focus on Xiaohongshu (XHS).
As a Social Media Manager (XHS Specialist), you will lead end-to-end social media strategy for clients with a strong focus on Rednote aka XiaoHongShu (XHS). You’ll transform business goals into effective, platform-specific strategies, build and manage editorial calendars, orchestrate creator and content programs, and deliver measurable performance. Collaborating closely with cross-channel teams—including creative, paid media, influencer, and e-commerce—you’ll ensure cohesive storytelling and impactful results across the social ecosystem.
Responsibilities
- Translate client objectives into XHS strategies, including positioning, audience / segment priorities, content pillars, creator / KOC approach, and growth roadmap.
- Build quarterly XHS content playbooks reflecting current trends and best practices.
Content & Creative Orchestration
Community & Growth
KOL / KOC & Seeding
Measurement & Optimization
Cross-functional Enablement
Requirements
Nice-to-haves
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Social Media Manager • Kuala Lumpur, Kuala Lumpur, Malaysia
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