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Social Media Manager (XHS Specialist)
Social Media Manager (XHS Specialist)Rhingle • Kuala Lumpur, Kuala Lumpur, Malaysia
Social Media Manager (XHS Specialist)

Social Media Manager (XHS Specialist)

Rhingle • Kuala Lumpur, Kuala Lumpur, Malaysia
16 hari lalu
Penerangan pekerjaan

As a Social Media Specialist, you’ll lead end-to-end social media strategy for clients with a deep focus on Xiaohongshu (XHS).

As a Social Media Manager (XHS Specialist), you will lead end-to-end social media strategy for clients with a strong focus on Rednote aka XiaoHongShu (XHS). You’ll transform business goals into effective, platform-specific strategies, build and manage editorial calendars, orchestrate creator and content programs, and deliver measurable performance. Collaborating closely with cross-channel teams—including creative, paid media, influencer, and e-commerce—you’ll ensure cohesive storytelling and impactful results across the social ecosystem.

Responsibilities

  • Translate client objectives into XHS strategies, including positioning, audience / segment priorities, content pillars, creator / KOC approach, and growth roadmap.
  • Build quarterly XHS content playbooks reflecting current trends and best practices.

Content & Creative Orchestration

  • Own the XHS editorial calendar together with content teams, including notes (image + text), short-form video, carousels, how-tos, reviews, before / after, lifestyle storytelling, and UGC remixes.
  • Brief designers, editors, and copywriters on optimal content for XHS platform, and built for searchability.

    • Community & Growth

  • Manage daily community operations including comments / DMs, saves, re-shares, and collection curation.
  • Escalate product and service feedback to clients.
  • Execute growth methods for client XHS accounts / posts.
  • Maintain brand safety : moderation guidelines, responses, and escalation paths.

    • KOL / KOC & Seeding

  • Work with influencer manager to map creator landscape by niche.
  • Manage outreach with influencer manager to brief, track, and approve content.

    • Measurement & Optimization

  • Analysis, reporting, insights and next actions to clients
  • Provide actionable insights tied to funnel metrics (awareness → consideration → conversion proxies).
  • Deliver clear reports and optimization recommendations to clients.

    • Cross-functional Enablement

  • Partner with Paid Media on content boosting / whitelisting when relevant.
  • Align with Web,CRM, and e-commerce on landing pages, tracking, and remarketing audiences.
  • Train internal teams and clients on XHS best practices, trends, and performance frameworks.

    • Requirements

  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  • At least 3 to 5+ years of experience in social media management, with 1–2+ years of hands‑on experience managing XHS (brand or agency side).
  • Proven success in growing and managing XHS brand accounts (please share examples with metrics).
  • Strong creative judgment with an eye for storytelling, hooks, and visual craft.
  • Analytical mindset with the ability to translate data into strategic actions.
  • Excellent organizational and project management skills; able to manage multiple brands and calendars concurrently.

    • Nice-to-haves

  • Bilingual in Mandarin and English (proficiency in writing XHS captions is a plus).
  • Understanding of China / SEA consumer culture and social commerce behaviors.
  • Familiarity with paid amplification, UTMs, and attribution tracking.

    • #J-18808-Ljbffr

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