Performance Marketer

We are seeking a results-driven Performance Marketer with expertise in Facebook conversion ads to join our team. In this role, you will create, manage, and optimize high-performing ad campaigns designed to drive conversions and achieve measurable business outcomes. The ideal candidate is analytical, creative, and well-versed in Facebook Ads Manager, with a proven track record of driving successful campaigns.

Key Responsibilities :

• Campaign Strategy and Execution :
• Develop and execute Facebook ad strategies focused on conversions, including lead generation, sales, and customer acquisition.
• Conduct audience research to identify and target the most effective demographics, interests, and behaviors.
• Ad Creative Development :
• Collaborate with the content and design teams to create compelling ad copy, visuals, and videos optimized for conversions.
• A / B test creatives, headlines, and formats to maximize performance.
• Performance Tracking and Optimization :
• Monitor, analyze, and report on campaign performance using Facebook Ads Manager and other analytics tools.
• Continuously optimize campaigns to improve ROI, lower cost-per-click (CPC), and enhance overall performance.
• Budget Management :
• Manage ad budgets efficiently to achieve the best outcomes while meeting set KPIs.
• Allocate budgets across campaigns based on performance and business goals.
• Market and Competitor Analysis :
• Stay updated on industry trends, competitor strategies, and new Facebook Ads features.
• Apply insights to improve campaigns and maintain a competitive edge.
• Retargeting and Funnel Optimizpation :
• Design and implement retargeting campaigns to re-engage potential customers and drive them through the conversion funnel.
• Develop strategies for nurturing leads and improving customer lifetime value.
• Collaboration and Reporting :
• Work closely with cross-functional teams, including sales, product, and creative, to align marketing strategies with overall business goals.
• Prepare and present campaign performance reports to stakeholders.

Qualifications :

Job Type : Full-time

Pay : RM5, RM10,000.00 per month

Benefits :

Work Location : In person