Senior Marketing Officer

Responsibilities

• Product Development Lead : Collaborating with R&D and operations team to conceptualize and create new products or improve existing ones. This involves conducting market research, understanding consumer needs and preferences, and analyzing competitors' products.
• Product Launch : Implement and support product launches, which may involve coordinating with various departments and agencies such as sales, manufacturing and supply chain to ensure a successful introduction of the product to the market.
• Brand Activations : Drive brand activations to support new user recruitment and in-store brand excitement in collaboration with Trade Marketing / Sales dept / Agencies / Vendors.
• Market Analysis : Monitoring market trends and consumer behavior to identify opportunities and potential areas for product improvement or expansion.
• Agencies and Vendor Management : Engaging with creative agencies, media agencies, external suppliers, manufacturers, and vendors to ensure timely and quality implementation of ATL program from mass media to digital media and BTL programs from POSM / GWP production for ongoing campaigns.
• Pricing Strategy : Assisting in setting competitive pricing for the products based on market research, production costs, and profit margin.
• Data Analysis : Analyzing sales data, customer feedback, and market research to make data-driven decisions and continuously improve product performance.
• Budget Management : Assisting in developing and managing budgets related to product development, marketing, and other associated activities.
• Sales and Promoter Team Support : Providing sales and promoter teams with the necessary product knowledge, training, and marketing materials to effectively promote and sell the products.
• Cross-Functional Collaboration : Collaborating with various departments such as sales / trade marketing, media, research and development, manufacturing and supply chain to ensure seamless product development and campaign execution.

Qualifications

Experience

Seniority level

Employment type

Job function

Industries

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Location

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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