Content & Digital Marketing Specialist (Assist. Mgr / Mgr)

Content & Digital Marketing Specialist (Assist. Mgr / Mgr)

Location : ASUS WP, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Responsibilities

• Report to marketing manager to lead and manage all assigned digital campaigns in-house.
• Build, plan and implement overall content strategy and manage the proposed strategy from end-to-end, including ROI and KPI measurements.
• Manage PR relationships : communications with media partners, ensuring award exposure and timely PR releases.
• Maintain good relationships with media partners and agency.
• Manage digital related campaigns, including :
• Content Marketing – across multiple digital / social media channels in multiple languages (English & BM) to drive campaign / product awareness, engagement and conversion.
• Social media channels management – content creation and query responding across Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.
• Digital media buy – plan, execute and monitor digital media buy (Facebook, GDN, Google AdWords) that boost awareness and engagement. Knowledge of other platforms like LinkedIn and TikTok is an added advantage.
• SEO / SEM / Google Analytics – plan, develop and implement SEO strategy and report based on Google Analytics.
• E-commerce – develop, monitor, write and update product content on eCommerce websites / portals.
• Digital campaign – plan, manage and monitor performance of digital campaigns or contests (including influencer, affiliate marketing).
• Regularly update content for website, e‑mail marketing and push messages.
• Reporting and analytics – analyze data, providing insights and observations for improvement across campaigns, media buy, website, social channels and e‑commerce.
• Execute activities based on quarterly digital marketing planning and budget control.
• Communicate effectively with management and peers within the company as well as external vendors (agency partner, media, etc.).
• Any other tasks as assigned by the management.

Qualifications

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Public Relations, and Information Technology

Industries

IT Services and IT Consulting

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