Digital Marketing and Communications Manager, H3S, SEA

Digital Marketing and Communications Manager, H3S, SEA

The Digital Marketing and Communications Manager, H3S SEA, leads marketing and communication initiatives supporting International SOS sales, lead generation, conversion, and client engagement. The role focuses on strengthening brand awareness and effectively communicating the company’s value proposition across multiple platforms.

Key responsibilities include developing and executing marketing strategies for SEA H3S to drive profitable sales growth of digital solutions within Workforce Resilience offerings. This covers managing the annual marketing budget, overseeing corporate gifts, collaterals, and ensuring consistent brand messaging in the region.

The role works closely with the Group Product and SEA Sales & Marketing teams to define solutions, enhance products with digital content, and prioritize client and market requirements. Acting as a Digital Solutions Adviser, the incumbent supports business retention, extension, new acquisitions, and renewals.

As the link between product management, digital client success, sales teams, and clients (including security experts), the manager facilitates meetings, product presentations, pricing discussions, and ensures project feasibility.

Additionally, the role involves building strong cross-functional relationships with account management, business development, client services, and subject matter experts to deliver strategies that drive client growth and retention. It also contributes to shaping H3S product strategy by analyzing customer pain points, validating feasibility during presales, and ensuring alignment with Group Marketing activities and campaigns across SEA.

Key Responsibilities

Digital Marketing and Automation

• Develop and execute lead generation, utilization and brand awareness digital campaigns using Eloqua and Salesforce.com; setup and execute tactical tasks associated with customized landing pages, email campaigns and lead scoring rules
• Perform A / B testing on all elements of marketing mix (lists, e-mail templates, landing pages, offers etc. and continuously improve campaign effectiveness.
• Assist with the development of the company's membership utilization program
• Assist in crisis communications and client engagement activities, e.g., events and / or webinars.
• Continually monitor, analyze, and tune campaigns to maximize ROI
• Develop tools and reports to track progress on marketing activities as per Marketing Plans.

Database Management

Sales Engagement and Lead Generation

Marketing Communications

Required Skills and Knowledge

Required Work Experience

Required Qualifications

Required Languages

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