Customer Service Associate
Location : Kuala Lumpur, Malaysia
Salary : MYR45,000.00-MYR54,000.00
Key Responsibilities
Deliver high-quality, first-contact resolution across phone, chat, and email
- Use active listening to fully understand the customer’s needs
- Apply both policy knowledge and personal judgment to resolve enquiries
- Communicate clearly and simply, avoiding jargon while retaining accuracy
- Ensure the customer leaves the interaction with confidence and clarity
Use common sense and practical thinking to tailor responses beyond the script
Understand the intent behind customer queries and adapt accordinglyMake judgment calls when templates or scripts don’t fit the situationEscalate only when necessary, taking ownership of resolution where possibleBalance efficiency with empathy, always doing what makes sense for the customerManage multiple enquiries with accuracy and composure
Handle concurrent interactions across multiple channels and systemsPrioritize effectively while maintaining service standardsLog interactions clearly and follow up promptly when neededIdentify service pain points and provide frontline insights for improvement
Highlight patterns in enquiries, repeated issues, or unclear processesShare feedback that supports better scripts, tools, or self‑service optionsParticipate in team discussions on improving customer experienceUphold service, compliance, and professionalism standards in every interaction
Adhere to regulatory and internal guidelinesMaintain customer confidentiality and data securityDemonstrate reliability, respect, and a customer‑first mindsetCalm, empathetic, and able to resolve customer concerns independently
Qualifications
Genuine passion for customer service and practical problem-solvingStrong common sense and ability to apply good judgment under pressurePrior contact center or customer‑facing experience preferredInsurance knowledge is a plus; training providedFluent in English and / or Mandarin, Cantonese, BahasaComfortable multitasking across systems, with high attention to detail#J-18808-Ljbffr