This job offer is not available in your country.
Assistant Media & Performance Manager
Nestlé SAPetaling Jaya, Selangor, Malaysia30+ days ago
Job descriptionDefine performance-based plan considering global guidelines, local needs, competitive environment, and budget. Manage day-to-day online acquisition tactics according to plan, including OneSearch (SEM and SEO), Programmatic (Display, Video and Retargeting), Social Media and Affiliate Marketing. Coordinate with eCommerce team to ensure seamless user experience from call-to-action (CTA) to landing pages and optimized conversion rate. Coordinate and facilitate alignment with online key accounts to further optimize ePath-2-Purchase. Execute performance based digital campaign plan taking into account global campaign guidelines, local marketing campaign design and local market opportunities. Close alignment of communication campaign creatives & budgets to be setup for optimal performance. Manage creative and media agencies to ensure proper and on-time delivery of qualitative online material (banners, videos, ad copy) and campaigns. Manage localization and production of all Nespresso digital performance content in close collaboration with Marketing Coordinate with CRM team to define audience segments and selection lists to target (or exclude) Club Members and prospects. Incorporate high-performing KOL assets into paid campaigns where relevant, to extend reach and engagement. Regularly track and optimize campaigns, based on results to reach performance objectives. Produce timely performance reports highlighting key metrics and insights. Drive data driven marketing and strategic investment allocations. Benchmark local performances with international best practice and local competitive environment. Track emerging media trends and new acquisition tactics, including those used in content partnerships and branded editorial. Oversee local coordination and management of product feed, tagging, tracking, and serve as the local lead for AdTech initiatives. Education : University Degree level or graduate caliber. Professional experience : Overall 5 years of experience both at agency level and on the brand side 2-3 years’ experience in digital acquisition activities driving audience on websites (OneSearch - SEM and SEO, Programmatic - Display, Video and Retargeting, Social Media and Affiliate Marketing). Google Marketing Platforms, Google Ads, Meta Business Manager and TikTok Business Manager 3+ years of experience are required. Agency and Partner management experience is required. Google Analytics 4 and PowerBI experiences would be tremendous advantage. MarTech and AdTech understanding.
Location : Petaling Jaya, Selangor, MY
Company : Nespresso Malaysia
Full-timeBachelor’s Degree
5+ years of experience
Position Summary
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Senior Media & Performance Executive to improve Brand KPI's by designing and monitoring successful media plans, drive targeted audiences to Nespresso sales channels to increase retention and to acquire new Club members in a cost-efficient way. He / She will develop, implement, monitor, and manage all online acquisition channels daily (Managing) and gather insights continuously and build reports to give stakeholders a clear view on the media channel performance and ROI's. This person would also own the path to purchase to drive awareness, consideration, and intent to buy and maximize brand awareness and campaign visibility in the online domain (Brand).
A day in the life...
Translate campaign planning, channel initiatives and business objectives into clear media and particularly online acquisition strategy
- Maintain clear visibility on Marketing, CRM and promotional calendars to ensure media alignment.
- Align with eCommerce roadmap (channel activities, release planning and priorities).
- Understand business and channel objectives / KPIs to inform planning.
- Support PR and KOL briefing processes, ensuring influencer content and media publisher partnerships are integrated strategically into media plans.
Increase quality traffic and audience on Nespresso digital touch points :
Implement digital campaign plan to drive awareness and audience to Nespresso touch points
Monitor, optimize and report local digital acquisition and performance activities
What will make you successful...
#J-18808-Ljbffr
Create a job alert for this search
Performance Media Manager • Petaling Jaya, Selangor, Malaysia
Related jobs
We are looking for a digitally savvy, detail-oriented, and results-driven individual to join our Group Marketing team as an Assistant Manager / Manager II, Media Management & Optimization.This ro...Show moreLast updated: 30+ days ago
Job Description : Social Media Specialist Manager.Floss Dental Sdn Bhd (a member of Smileworld Dental Group).Kuala Lumpur, Malaysia (Hybrid / On-site options available).
Clinic Director / Operation Manag...Show moreLast updated: 30+ days ago
)
![Outlet / Area Manager (Spa and Wellness Centre) in Mont Kiara [GG]](https://cdn-logos.talent.com/v1/logo/image?feedcode=job-majestic-my&company_name=Polymorph%20Recruitment)
- Promoted
Assistant Manager, Brand & Communications
Prudential Assurance Malaysia BerhadKuala Lumpur, Kuala Lumpur, Malaysia Assistant Manager, Brand & Communications.Assistant Manager, Brand & Communications.Prudential Assurance Malaysia Berhad.
Prudential’s purpose is to be partners for every life and protectors for eve...Show moreLast updated: 30+ days ago
- Promoted
Media Supervisor
IPG Mediabrands MalaysiaPetaling Jaya, Malaysia The Media Supervisor is responsible for total media planning and services on the accounts assigned.Supervises Media Planners, Buyers and Media Assistants assigned to those accounts.Job Responsibili...Show moreLast updated: 8 days ago
- Promoted
Assistant Business Matching Manager
Hong Kong Trade Development CouncilKuala Lumpur, Kuala Lumpur, Malaysia The Hong Kong Trade Development Council (HKTDC) is Hong Kong’s statutory body for promoting Hong Kong’s trade with the world.
Its Kuala Lumpur office is inviting applications for the following posit...Show moreLast updated: 2 days ago
Assistant Manager, Media Management & Optimization
Sime Darby Property BerhadPetaling Jaya, Selangor, MYQuick Apply
Social Media Specialist Manager (MANDRIN SPEAKER)
IFloss DentalKuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MalaysiaQuick Apply
- Promoted
Branch Manager English Academy - Bukittinggi - Jambu Air
Ruangguru for BusinessBukit Tinggi, Pahang, Malaysia Coordinate and manage branches within the regional area, ensuring smooth operations and overseeing the academic process.Lead all activity initiatives within branches, including events, promotions, ...Show moreLast updated: 1 day ago
- Promoted
Senior Marketing Manager
Confidential JobsKlang City, Selangor, Malaysia An exciting opportunity awaits an accomplished Senior Marketing Manager to lead brand and trade marketing initiatives for a high-performing FMCG company.
This is a confidential search for a strategi...Show moreLast updated: 30+ days ago
- Promoted
Assistant Manager, Performance Management & Analytics
GrabPetaling Jaya, Selangor, Malaysia Grab is Southeast Asia's leading superapp.From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything.In...Show moreLast updated: 30+ days ago
- Promoted
Assistant Social Media Manager
Ruder Finn AsiaKuala Lumpur, Kuala Lumpur, Malaysia Ruder Finn Asia, is a boutique digital marketing agency that provides comprehensive services for modern businesses – from brand strategy to social media to advertising management.Founded in 2018, w...Show moreLast updated: 1 day ago
- Promoted
Senior Marketing Manager Malaysia & Singapore
DE-CIX Management GmbHSepang, Selangor, Malaysia DE-CIX (German Commercial Internet Exchange) is the world's leading Internet Exchange operator.With operations in Europe, Africa, the Americas, the Middle East, and Asia, we work at the heart of th...Show moreLast updated: 1 day ago
- Promoted
Senior Delivery & Technology Operations Manager
Mindvalley, Inc.Sepang, Selangor, Malaysia Ready to Lead High-Performing Delivery and Operations Teams?.Senior Delivery & Operations Manager.In this senior leadership role, you\'ll establish the vision and strategy for delivery excellence w...Show moreLast updated: 1 day ago
- Promoted
Assistant Manager, Brand & Marketing
Prudential BSN Takaful BerhadKuala Lumpur, Kuala Lumpur, Malaysia Prudential’s purpose is to be partners for every life and protectors for every future.Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion as...Show moreLast updated: 30+ days ago
- Promoted
Senior Manager, Media & Event Solutions
CARSOMEKuala Lumpur, Malaysia Overview The core responsibility of this role is to drive revenue growth through strategic media advertising and event sponsorship sales.
This role will focus on generating new business, expanding e...Show moreLast updated: 30+ days ago
- Promoted
Assistant Manager, Media Management & Optimization
Sime Darby PropertyPetaling Jaya, Malaysia We are seeking a digitally savvy, detail-oriented, and results-driven professional to join Group Marketing as Assistant Manager / Manager II, Media Management & Optimization.This role drives paid med...Show moreLast updated: 26 days ago
- Promoted
Performance Media Manager
PublicisgroupeSepang, Selangor, Malaysia Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group.
With more than 80,000 people ...Show moreLast updated: 1 day ago
- Promoted
Assistant Manager, Marketing (Corporate Marketing)
Tokio Marine Insurance Group (Asia)Kuala Lumpur, Kuala Lumpur, Malaysia Service and build good rapport with the clients especially the local PIC.Share with clients on up-to-date insurance advice with regards to policy coverage and Tariff / PIAM / Bank Negara rules and legi...Show moreLast updated: 30+ days ago
- Promoted
Assistant Media & Performance Manager
NestléPetaling Jaya, Selangor, Malaysia Assistant Media & Performance Manager.Joining Nestlé means you are joining the largest Food and Beverage Company in the world.
At our very core, we are a human environment – passionate people driven...Show moreLast updated: 30+ days ago
- Promoted
Outlet / Area Manager (Spa and Wellness Centre) in Mont Kiara [GG]
Polymorph RecruitmentMont Kiara, Kuala Lumpur, Malaysia SPM / Diploma in Hospitality / Tourism / Hotel Mgmt or equivalent.Good leadership & decision-making skills.Prior experience in beauty & wellness industry preferred.
Independent, confident & ab...Show moreLast updated: 22 days ago