Senior Loyalty Marketing Analyst

Senior Loyalty Marketing Analyst page is loaded

Senior Loyalty Marketing Analyst

Apply locations Malaysia - Local Office time type Full time posted on Posted Yesterday job requisition id R

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

Design, implement and optimize customer loyalty program to enhance customer retention, drive repeat business, and increase customer lifetime value

Monitor and optimize loyalty programs to meet customer needs and maximize customer engagement

Develop strategies to retain customers and reduce churn through personalized offers and communications

Optimize program performance by analyzing participation, redemption rate, customer lifetime value, and engagement data

Develop lifecycle marketing strategies to nurture customers at every stage of their journey

Collaborate with CRM and Performance Marketing team to plan loyalty-focused marketing campaigns across multiple channels (Push notifications, email, in-app, etc.)

Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU / MAU, purchases)

Requirements

Minimum 3 years of experience in CRM, growth marketing, or customer analytics roles

Strong understanding of loyalty program design and customer lifecycle marketing

Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling

Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.

Excellent project management and communication skills

Demonstrates a strong sense of ownership, responsibility, and commitment

Passionate about delivering exceptional customer experiences and fostering long-term loyalty

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

About Us

We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be Southeast Asia’s Leading Travel Platform. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’.

With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations—all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.

Our vision is to enrich people’s life by empowering them in fulfilling their unique travel aspirations, seamlessly.

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