Regional Marketing Manager (MLM - Wellness)

The Regional Marketing and Communications Manager is responsible for managing the marketing and communication initiatives across APAC and developing tools for the region in collaboration with the global marketing team.

Responsibilities

• Define target audience and develop integrated content and marketing strategies that meet business and marketing objectives.
• Conduct content, consumer, and trend research to inform strategic direction.
• Ensure marketing initiatives communicate LifeWave’s value proposition effectively and achieve maximum outreach.
• Prepare, manage, and monitor marketing budgets and project timelines to ensure alignment with corporate objectives.
• Lead the creation of content across print and digital platforms, including copywriting, visual design, and video production.
• Oversee production of online and offline marketing materials, ensuring they align with brand identity and appeal to the target audience.
• Develop effective social media strategies to enhance brand awareness and corporate image.
• Create engagement and lead-generation opportunities through social media, print, trade shows, exhibits, and brand activations.
• Measure and report on the effectiveness of marketing campaigns, analyzing results against defined KPIs.
• Gather field insights from sales and business development teams to refine marketing approaches and support business growth.
• Work closely with the sales and business development teams to ensure alignment in business direction and integrated marketing efforts.
• Support campaign activation by ensuring field readiness and maximum outreach.
• Serve as the liaison between local markets and global teams, ensuring alignment of regional and global marketing initiatives.
• Lead, mentor, and develop the regional marketing team to foster a high-performance, collaborative culture.
• Provide guidance and support to local marketing teams as needed.
• Advocate for the brand and ensure compliance with corporate standards and branding guidelines.
• Stay current with the latest marketing trends, tools, and best practices.

Requirements