SEA Marketing Executive - Business Operation
Taiwanmania.com International Travel Service Co., Ltd.Malaysia, Malaysia30+ days ago
Job descriptionMaintain weekly / monthly dashboards for owned assets : Sessions, CVR, Orders, AOP, Revenue, Profit, Margin %. Track campaign performance vs target; flag gaps early and operation optimisations Set up simple A / B tests and document learnings Comfortable with P&L and sensitive to revenue, Profit, margin, and ROI Update P&L revenue / expense trackers and escalate breaches of guardrails Prepare simple forecasts for key pushes; reconcile coupons and media spend with Finance Work with Partnerships, Paid, CRM, Product Ops, Design, and Regional Marketing; on campaigns, products optimization, raise / track tickets to closure Share weekly status notes (risks, blockers, next actions) and escalate early with clear options / ETAs Prepare go-live timeline checklists Support markets localisation and cross-device QA on app / web 2-3 years hands-on campaign execution / marketing ops (e-commerce, travel, or marketplace; strong internship experience considered) Degree or Numerate with basic P&L concepts (COGS, margin %, ROI) and Excel / Sheets (pivots, VLOOKUP) Tools : Tableau / Mix Panel, CMS, marketing automation / CRM Strong written comms, localisation awareness, meticulous QA, deadline-driven Language : English & Mandarin
Key Responsibilities :
Campaign & Product Ops
- Build and launch promos and evergreen modules (homepage, destination pages, deals) end to end and able to work within deadline
- Optimise campaigns for app attributed GMV and profit
- Create campaign coupon codes, set eligibility / guardrails, QA across devices, and post-campaign reconciliation
- Maintain deal pages, surface hero SKUs per market, ensure pricing accuracy, retire stale items
- Draft briefs (copy / assets / UTMs), route to Design, manage approvals and go-live checklists
- Coordinate regional comms (SG / MY / TH and others) : localisation, calendars, alignment
- Ongoing QA / monitoring on links, tracking, remove expired campaigns
Performance & Reporting
P&L & Ops Support
Collaboration
and post-launch readouts; work with teams on learnings into the campaign playbook
Requirements
Diploma in Marketing, Business, Communications or related
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Marketing Executive • Malaysia, Malaysia
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