Brand & Marketing Communication Senior Executive

Brand & Marketing Communication Senior Executive

We are seeking a dynamic and experienced individual to lead and expand MOG’s Brand Partnership & CSR initiatives. You will play a vital part in positioning MOG as a lifelong vision care partner through meaningful outreach programs across schools, hospitals, medical centres, community networks and other consumer brands.

You shall be a creative thinker and master coordinator with proven experience in campaign ideation, external collaboration, and event execution—who can work independently while upholding our brand values and ensuring strategic alignment.

You will also play a pivotal role in driving MOG's brand / product development. You will be responsible for developing and executing innovative brand and product strategies for our exclusive brands that resonate with the right product target audience and drive product brand awareness, build brand prestige and enhance overall product sales growth.

Key Responsibilities

• Develop and execute partnerships and CSR roadmaps aligned with brand goals and national health / education priorities.
• Propose impactful programs tailored for different life stages (children, teens, working adults, seniors).
• Develop and maintain brand collaterals (product shots, videos, CI, social content, merchandise).
• Plan and execute complete marketing strategies, brand campaigns, and tactical activities.
• Monitor partnership performance to improve campaigns, automation, segmentation, and channel reach.
• Support branding projects through cross-collaboration, influencer engagements, and event-related content creation.
• Build and expand partnerships with schools, hospitals / clinics, NGOs, communities, and corporate organisations.
• Represent MOG in proposals, negotiations, and collaboration meetings.
• Lead events and programs from planning to on-ground execution as the main project driver.
• Coordinate with internal teams (marketing, creative, retail) to ensure seamless and brand-accurate implementation.
• Prepare post-event assessments, documentation, and improvement reports.
• Consolidate engagement data and ROI insights to recommend future enhancements.
• Manage budgets, monitor spending, and propose cost-efficient solutions.
• Ensure all engagements follow corporate governance, compliance, and brand guidelines.

Requirements

What We Offer

Your application will include the following questions :

At MOG, we aspire to ‘Help the World See Better’ through continuous innovation to help our community see, feel and look better. As we strive to be the trusted eye care provider, we pioneer exceptional eye care services through our trademark 6-in-1 Vision Experience tailored for beyond just an enhanced vision and appearance but a remarkable experience through advanced eye care technology and personalized consumer journey that is impactful. Together with a team of driven professionals, we set the benchmark for professional eye care in today’s optical industry.

– In Eye Care, We Care More –

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