Performance Marketing and Loyalty Specialist

This role focuses on executing performance-driven digital marketing campaigns and developing effective customer loyalty programs to enhance customer retention and maximize ROI.

Key Responsibilities

Campaign & Performance Marketing

• Plan, execute, and optimize multi-channel performance marketing campaigns (paid search, social media, email, display, and SEM for e-commerce) to drive measurable business growth.
• Manage project scope and timelines, mitigating risks and resolving issues to ensure on-time, on-budget delivery.
• Use data-driven analysis to prioritize high-ROI campaigns and allocate budget effectively.
• Leverage digital analytics and loyalty program insights to deliver targeted recommendations that improve acquisition, conversion, and retention metrics.
• Track and optimize key performance indicators (CPC, CTR, ROAS, conversion rate, loyalty engagement rate) with a focus on SEM for e-commerce, ensuring campaigns exceed set benchmarks.

Data Analysis

Loyalty Program Development

Reporting

Collaboration

Qualifications & Experience

Job Type : Full-time

Pay : RM2, RM4,000.00 per month

Benefits :

Application Question(s) :

Work Location : In person

Expected Start Date : 09 / 01 / 2025