Overview
WPP Media Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
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About WPP Media : WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
WPP Media believes in its culture and people and expects the role to embrace WPP & WPP Media’s shared core values.
Reporting
This role reports to Social Lead.
About the Role – Three, Six, Twelve Month Goals
In Three Months : In this role, your goals will be :
- Successfully execute social media campaigns (from setup to reporting) with limited direction from the Manager.
- Understand the various ad products and campaign management platforms for each of the key social media channels.
- Understand the technical nuances of each campaign and be able to identify and escalate campaign issues (e.g. under performance) to the Manager.
- Develop a relationship with the key social platforms (e.g. Facebook, Twitter) and providers, who will facilitate campaign management, optimization, reporting and troubleshooting.
In Six Months :
To have POV on how a good campaign should be executed and when or what platform is needed based on campaign objectives.Able to work independently and in a team.Contribute to strategy building for a campaign.In 12 Months :
Have a fruitful and objective based discussion with the account teams on how digital platforms can support or be a key driver of a campaign.Able to set clear goals and KPIs for all proposed campaigns.Responsibilities
The WPP Media Buying team adopts a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.
The following are the responsibilities of the WPP Media Social Buying Team, with varying degrees of complexity subject to individual job level :
Understanding of WPP Media Agency deliverables and campaign KPIs.Understand media behaviors and how the target audience interacts with Social touchpoints (e.g., Facebook, LinkedIn, Twitter).Proactively identify opportunities to improve and enhance clients’ campaigns and advise WPP Media Agencies accordingly.Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables.Ensure understanding and 100% compliance with finance process, WPP Media policies and procedures.Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise.Continuously expand and share knowledge and understanding of new trends, channels and technologies across Social activation.What You’ll Bring
Strong analytical, problem solving and time management skills.Creative and a good team player.Knowledge of digital marketing preferred.Detail orientation and well-organized.Ongoing interest in digital marketing, industry trends, best practices and emerging technologies.Strive for excellence demonstrated by setting high standards for yourself and others, proactively seek feedback, committed to continuous improvement and deliver results despite constraints.Relationship skills and awareness and respect for diversities.Minimum Qualifications
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Seniority level
Entry levelEmployment type
Full-timeJob function
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