Senior Digital Marketing Specialist

Location : Riga, LV Petaling Jaya, Selangor, MY

Category : Global Business Service Jobs

Senior Digital Marketing Specialist

Why are we proud of what we do at allnex? We create coatings, products which help protect the world for all nex>

t generations – and that’s exactly what you can do joining us!

Imagine how fast your smartphone would become scratched‑up, ugly and unusable without a coating. Or an e‑bike, the cabin of a train, a beautiful wooden floor, and countless other things in life.

Making objects and their surfaces more attractive and longer‑lasting means making them more sustainable, and that’s a huge part of what working at allnex is about. No matter which role you step into, you’ll become part of a global team of passionate people who care deeply about the chemistry, quality, and global impact of coatings.

You’ll also join a highly multicultural and diverse team of more than 4,000 employees in four regions who – as part of one of the world’s leading coating resins companies – serve customers in over 100 countries across the globe.

Position Overview

The perfect candidate is responsible for managing and optimizing the company’s digital presence across websites, CRM systems, and online marketing channels. This role ensures effective lead management, executes digital campaigns, and coordinates with internal teams and external partners to maintain brand consistency and drive business growth. The specialist monitors performance through reporting and analytics, supports website updates and project implementation, and contributes to process improvements by staying current with digital marketing trends.

Responsibilities

• Website Management : Maintain and update all company websites (PRs, tradeshows, marketing & application pages, technology pages, hotboxes, translations, and new language content). Ensure visual appeal and smooth functionality, including approving new features and testing bug fixes.
• Good understanding of CSM solutions (Kentico), google analytics.
• Lead Management & CRM : Manage leads daily, create digital marketing emails, and support campaigns through CRM systems.
• Reporting & Analytics : Prepare monthly reports including Digital Monthly Report, Lead Report, and CRM / CE Report. Analyze data to provide actionable insights for digital campaigns.
• Project Support : Execute manual tasks for projects such as adding new website languages or content entry.
• Vendor & Partner Coordination : Communicate with digital partners, SEO partners, and service providers regarding services, proposals, statistics, and invoices.
• Internal Collaboration & Decision‑Making : Coordinate with various departments to support small‑ and medium‑scale decisions, including new page creation or feature requests.
• Digital Marketing Campaigns : Assist in planning, executing, and optimizing digital campaigns across multiple channels (SEO, SEM, social media, email, and content marketing).
• Budget & Expense Management : Handle SLA expenses, approve invoices, and support budget‑related tasks.
• Continuous Improvement & Trend Monitoring : Stay updated with digital marketing trends and propose improvements to campaigns, website functionality, and overall online presence.

Requirements

We offer

Please be informed that allnex conducts background checks as part of our hiring process.

We are proud to offer an international working experience with a tight‑knit network of employees, making it easy to connect and learn from people all across our different functions. On top of that we are a truly innovative company with a strong team spirit, openness to new ideas, and great opportunities to grow and develop your career.

Equal Employment Opportunity

allnex is proud to be an equal opportunity employer. We celebrate diversity and are committed to an environment where all colleagues contribute for the benefit of our employees, our products, and our communities.

Find out how you can make an impact!

Check out our careers page for available opportunities. We look forward to hearing from you.

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