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Senior Executive, Social Media

Senior Executive, Social Media

Yayasan Peneraju Pendidikan BumiputeraKuala Lumpur, Kuala Lumpur, Malaysia
1 hari lalu
Penerangan pekerjaan

Job Scope

We are seeking a creative and strategically minded Senior Social Media Executive with a strong command of social platforms, content trends and digital strategy, combined with hands-on design capabilities. In this role, the successful candidate will be responsible for developing and executing high-impact social media content to engage and grow our audience, while also designing visually compelling assets that align with our brand identity. The role will play a key part in ensuring that all messaging is consistent, effective and visually cohesive across all digital touchpoints.

Job Responsibilities

Key Responsibilities

  • Plan, create, and schedule engaging content across key social media platforms (Instagram, LinkedIn, X, Facebook, TikTok, etc).
  • Develop and maintain a monthly content calendar in collaboration with internal teams.
  • Design high-quality static and motion content for social media (e.g. posts, stories, carousels, reels, banners).
  • Write clear, on-brand copy and captions that align with our voice and objectives.
  • Design other marketing visuals as needed — including assets for merchandise, website, digital campaigns, internal comms, and more.
  • Monitor and respond to social media inquiries, messages, and comments in a timely and professional manner, ensuring alignment with the organization's tone and values.
  • Monitor content performance, generate insights, and optimize based on data and trends.
  • Stay up to date with platform changes, design trends, and audience behaviors.
  • Provide live or real-time content coverage for events or key campaigns when required.
  • Collaborate with external vendors or agencies when needed.
  • Support brand consistency across all visuals and messaging.

Additional Responsibilities

  • Review all internal and external marketing and communication materials to ensure consistency with brand guidelines and visual identity.
  • Maintain and manage an organised archive of all creative assets, including videos, photos, and campaign files.
  • Undertake any other ad-hoc duties or responsibilities as assigned by the supervisor or management from time to time.
  • Job Requirements

  • Candidate must possess at least a Bachelor's Degree in fields such as Marketing, Communications, Design, Digital Media or related fields.
  • 3 - 5 years of professional work experience in social media content creation, digital marketing, or related roles.
  • Proven experience in graphic design for digital platforms, with a portfolio of social media and visual design work.
  • Technical Skills

  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Canva or equivalent design and video editing tools.
  • Familiarity with social media scheduling and analytics tools.
  • Strong copywriting and editing skills, with the ability to adapt tone and style for different platforms and audiences.
  • Strong command of Bahasa Malaysia and English language (written and spoken).
  • Excellent communication and coordination skills, with a strong ability to execute and deliver under tight deadlines.
  • Strong knowledge of social media platforms, current trends and best practices in content creation and audience engagement.
  • Core Competencies

  • Strong visual and creative sensibility, with attention to detail and brand consistency.
  • Ability to work independently while collaborating effectively across departments.
  • Strong organisational and time management skills, able to manage multiple projects and meet deadlines.
  • A proactive mindset with the ability to anticipate needs and take initiative.
  • Up-to-date with social media best practices, content trends, and emerging digital platforms.
  • Comfortable with occasional real-time content creation during events or campaigns.
  • Prioritise tasks effectively in fast paced, deadline driven environment with minimum supervision.
  • Others - Able to travel within Malaysia, when required, for events, content capture or on-site coordination.

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