Senior Marketing Executive (Mum & Babies)

Responsibilities

• Develop and implement marketing strategies to enhance brand growth and expand market share within the mum and baby care sector.
• Conduct in-depth market research to identify trends, evaluate competitive landscape, and uncover opportunities within the mums and baby care industry.
• Oversee and manage the marketing budget, ensuring effective use and monitoring of expenses within allocated limits.
• Design and execute comprehensive go‑to‑market plans and manage successful product launches.
• Ensure that all marketing and promotional efforts adhere to industry regulations and guidelines specific to mums and baby care.
• Create impactful sales materials, develop training programs, and provide support to the sales team and channel partners to drive product success.
• Track and analyze product performance metrics, making data‑driven adjustments to strategies to achieve business goals.
• Identify and pursue opportunities for product innovation and process enhancements based on market feedback and industry trends.
• Perform other related tasks as required.

Job Requirements

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Health and Human Services

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