Brand Manager, Cosmetics & Fragrances

Brand Manager, Cosmetics & Fragrances

Date : 28 Aug 2025

POSITION SUMMARY

As Brand Manager, Cosmetics & Fragrance, you are responsible for driving brand growth in Malaysia through strategic planning, digital media and ecommerce leadership. The role includes managing P&L, A&P budgets, and multi-channel distribution such as chain stores like Watsons, pharmacy, perfumeries, department stores and e-Commerce platforms, while negotiating with retailers for optimal brand visibility and commercial terms. You will also oversee sales forecasting, stock management, and team development to foster strong collaboration and growth while ensuring strong execution across retail, wholesale, and digital platforms.

KEY RESPONSIBILITIES

Strategy Development and Execution

• Develop and execute comprehensive brand strategies that align with the company’s overarching business objectives. This includes setting clear goals for brand positioning, market penetration, and consumer engagement.
• Analyze brand performance metrics to assess effectiveness and adjust strategies as needed, ensuring that brand equity and market share are continually enhanced.
• Develop and execute business strategies to drive strong growth across all brands and all channels.
• Identify, assess and recommend new business opportunities and new channel of distribution.
• Lead marketing, commercial and digital media strategies to boost demand, brand awareness, and visibility across platforms and channels.
• Drive the e-Commerce strategy and lead the e-Commerce business, ensuring strong performance across digital platforms.

Brand Management

Cross-functional Collaboration and Relationship Management

Sales, Forecasting, and Financial Management

QUALIFICATION, SKILLS, AND EXPERIENCE

Job Segment : Marketing Manager, Brand Manager, Branding, Outside Sales, Relationship Manager, Marketing, Sales, Customer Service

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