Certification Coordinator

Overview

The Certification Manager will be responsible for designing, managing, and strengthening our certification programs to enhance their credibility, market value, and recognition. While not a direct sales role, this position plays a critical part in driving revenue growth by ensuring certifications are competitive, industry-recognized, and appealing to HR professionals and organizations alike. The role requires a strategic thinker with strong expertise in accreditation standards, curriculum design, and stakeholder engagement. This person will work closely with the sales team, marketing, and academic / industry experts to elevate the brand and create certification pathways that employers and professionals trust.

Responsibilities

• Manage certification processes, timelines, and resources effectively.
• Track enrolments, completions, pass rates, and revenue impact from certification programs.
• Provide management reports on program performance and areas for improvement.
• Oversee the design, development, and continuous improvement of SHRM certification programs.
• Ensure certification content is up-to-date, industry-relevant, and aligned with global HR standards and practices.
• Establish frameworks for competency mapping, assessments, and learning outcomes.
• Maintain compliance with accreditation requirements.
• Build strong credibility for certifications by engaging industry experts, regulators, and accreditation bodies.
• Develop and monitor assessment methodologies (assignments, projects, case studies, etc.) that reflect professional practice.
• Ensure certification pathways are recognized by employers and HR professionals as industry gold standards.
• Collaborate with industry leaders, professional bodies, and academic institutions to strengthen partnerships and program relevance.
• Act as a subject matter resource for clients, employers, and learners considering certification options.
• Provide guidance to the sales and marketing team to articulate the value proposition of certification offerings.
• Drive certification program adoption through innovative positioning and alignment with market demand.
• Monitor trends in HR, learning, and workforce development to identify new certification opportunities.
• Work with sales / marketing to create targeted campaigns that highlight the credibility and career-boosting benefits of SHRM certifications.

Qualifications

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