Senior Brand Manager

Overview

Corporate Talent Acquisition Lead at Personal Collection | Operations | FinTech | E-commerce | Healthcare | Commercial

The Senior Brand Manager will drive long-term growth, company positioning, and relevance of Personal Collection’s brand within the direct selling space.

Responsibilities

• Define and execute the brand strategy, positioning, and architecture to differentiate in the direct-selling market.
• Long-term brand planning, aligning with business growth objectives, marketing KPIs, and distributor success.
• Ensure consistent brand messaging across consumer, distributor, and partner touchpoints.
• Utilize market research to identify consumer trends, dealer needs, and competitive dynamics, while evaluating portfolio category health to support brand sustainability and uphold a positive company image.
• Partner with internal Customer Satisfaction Index (CSI), data analysts, and IT teams to regularly conduct findings through reports and research for launches, campaigns, and forward planning in relation to marketing-related needs.
• Monitor brand health metrics, customer satisfaction, and distributor advocacy to inform strategic decisions.
• Support annual business planning, sales forecasting, and growth strategy for product categories and brand initiatives.
• Actively seek alignment with sales and support teams to link brand initiatives with business performance.
• Contribute to product portfolio planning and innovation strategy aligned with consumer and distributor needs.
• Lead brand guide book to continually strive for company excellence to uphold image.
• Develop integrated brand and marketing plans that drive active buyer behavior and distributor engagement.
• Collaborate with cross-functional teams to deliver campaigns and tools that empower distributors to build their businesses.
• Track performance of campaigns and programs, adjusting strategies to maximize impact.

Qualifications

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