Marketing Manager

Award - The Best FinTech Trading Platform of The Year 2019.

Zeal group of companies (collectively Zeal Group) is a business portfolio of the parent company Zeal Holdings Limited, comprising regulated financial institutions and fintech companies specializing in multi-asset liquidity solutions in regulated markets backed by proprietary technology.

We are a people-focused business and our team of 400+ professionals globally is dedicated to maximizing the success of our employees and customers. With a global presence in 12 countries across Asia, the Middle East, & Europe with 22 offices internationally. The estimated monthly trading volume in an average of USD 100B executed by 100,000 retail investors, professional traders, and financial institution clients.

Job Responsibilities : -

Your primary responsibilities, but not limited to :

• Plan, execute and track marketing projects such as content marketing, email marketing and social media marketing
• Build and maintain social media presence in China
• Oversees the acquisition efforts of the performance marketing function in China
• Develop and initiate marketing and promotional campaigns
• Execute plans to drive website traffic, lead acquisition and improve conversion
• Identify industrial forums, communities and affiliate sites, create contents on these mediums on a regular basis
• Responsible for the success, volume and costs of Baidu ads (desktop +mobile web +mobile apps, Display, Search, Native), WeChat, websites, Weibo, Baidu Tieba, Mobile Ads and other paid advertising channels in China
• Work with designer to create landing pages, advertising materials and marketing collaterals
• Monitor and listen actively on Social community to analyze engagement, reach, comments, and sentiment
• Supervising China paid media strategies creation
• Ensure all marketing materials are delivered to a high standard, across a range of digital channels, within the deadline
• Develop tracking and monitoring system to ensure KPIs are meeting targets, conduct analysis and learnings from data and reports

Requirements

Benefits