Marketing Researcher, Lead Generation

Job Description

Marcus Evans

, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries. Headquartered in the UK, we are rated in the top 20 UK companies for work / life balance.

Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Our client base is comprised of c-level executives from 98% of existing fortune 1000 companies, and are world leaders in a variety of industries, such as healthcare, legal, pharmaceutical, investments, energy, packaging etc.

We are looking for driven, enthusiastic, and passionate professionals to join our Summits division and Sales team as Marketing Researcher. In this role you will be working with key industry leaders and innovators. We help companies better their business through corporate meetings with targeted customers at very elite and specialized B2B events. This role is perfect for those looking to start their career in sales and business development. While sales experience is always great, it's not necessary.

This is an in-person role located in our

Kuala Lumpur

office.

Key Responsibilities

• You will develop a fundamental understanding of each event.
• Analyze and identify target client contacts based on event topic and geographic markets.
• Grow, develop and improve client contact information by conducting internet and telephone research.
• Build and maintain the data quality of our contacts database.
• Plan, implement and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.
• Proactively contribute to the overall effectiveness of event marketing campaigns.

Qualifications

Compensation & Benefits

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.