Marketing Manager

Energetic and intuitive marketeer with good communication and strategic skills. Proven ability to identify opportunities and deliver effective marketing plans to generate results. Have experience in strategic marketing planning, branding, and product development.

Responsibilities

• Develop, establish and execute annual marketing plan and consumer communication initiatives to meet organizational objectives.
• Autonomously run best in class launch plans in market.
• Develop disruptive best in class digital and social marketing plans for brand execution and new brand launches.
• Demonstrate effective management of marketing, advertising and promotional activities to ensure consistency with brand strategy.
• Develop innovative growth strategies - take brand ownership and provide the vision, mission, goals and strategies to match up to.
• Build brands rapidly, by ensuring the brand is relevant and speaks to the consumers at the heart of their lives and interest. Maximize Digital Marketing to ensure efficiency of spend while building relevance amongst consumers we speak to.
• Translate brand strategies into brand plans and go-to-market strategies.
• Identify business opportunities and key issues through market trends analysis, competitor reviews, sales data and market research results.
• Gather market intelligence - Monitor all key initiatives as well as key trends (category, consumer, competitor, customer).
• Maximizing the use of data tools to drill and ensure understanding of market & consumer (AC Nielsen, Kantar TNS, MWB).
• Anticipate bottlenecks, collaborate to create and evaluate productiveness and marketing initiatives ROI.
• Track A&P budgets and spends - towards maximizing gains and reducing costs.
• Prepare reports on brand performance and sales.
• Work closely with factory and R&D for product development, packaging and consumer testing to craft out opportunities and optimizing existing product mixes for launch in market.
• Establish effective working relationships with cross functional teams to develop Brand Building and Trade execution plans to be executed in market.
• Work closely with Agencies & Supplier to establish impactful brand plans for impactful execution in market. Creative Agencies, Media Agencies & Trade BTL Agencies.
• Manage and Coach direct report(s) and multi-functional team partner to get the best from everyone, including but not limited to recruiting, writing and implementing robust development plans, coaching and managing employee performance throughout the year.
• To perform any other ad-hoc duties from time to time.

Qualifications

8 years of Marketing experience in fast paced brand

(Regional and / or Local Marketing) with a strong consumer focus. Excellent understanding of the full marketing mix of product pricing, packaging, distribution and positioning.