IVF Portfolio Specialist

Responsibilities

• Development and execution of product positioning strategies to optimize revenue, market share, and profitability for assigned product portfolio
• Engagement with field sales and customers to provide marketing support to grow and defend business in all focus countries
• Conducting market research activities including customer interviews, focus groups, and surveys to identify market development and opportunities.
• Creation of tools, resources, and related campaigns to increase customer awareness and drive incremental revenue.
• Conducting product presentations and training, using a variety of mediums, to effectively position the sales force for success.
• Establish and cultivate relationships with key opinion leaders, trade groups, and strategic industry partners to accelerate market growth.
• Collaborating with cross-functional sales teams & all key stakeholders

o Provide and effectively communicate direction to sales force to ensure strategies and tactics are implemented

o Ensure adequate sales training on products

o Establish himself / herself as the clinical specialist for the portfolio

Qualifications