Assistant Digital Marketing Manager

JOB SUMMARY

An Assistant Digital Marketing Manager supports the development and execution of digital marketing campaigns, managing social media and website content, analyzing campaign performance, and tracking metrics to drive online sales and engagement. Key responsibilities include email marketing, creating content, reporting on performance using tools like Google Analytics, and potentially managing paid social media. Requirements typically involve prior digital marketing experience, familiarity with advertising platforms like Facebook Ads Manager, strong copywriting skills, and knowledge of marketing automation.

CANDIDATE PROFILE

Education and Experience

• High school diploma or GED; 2 years experience in the sales and marketing or related professional area.

OR

CORE WORK ACTIVITIES

Conducting Daily Marketing Activities that Achieve Department Goals

Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.

Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.

Maintains, updates, and manages all web sites.

Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.

Develops brochure and property collateral materials.

Participates in all property imaging work (e.g., signage).

Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and property reports.

Ensures consistent marketing message is communicated in all advertising and collateral efforts.

Manages marketing budget throughout year.

Provides regular tracking / ROI and analysis of promotions and website / email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.

Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.

Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.

Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

Evaluates new marketing opportunities for the property.

Ensures property is represented on all quality internet sites that have the potential of providing business.

Works closely with respective Convention Bureaus and Chambers of Tourism.

Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and property reports.

Develops strategic marketing plan for property, includes group, leisure and local efforts.

Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.

Building Successful Relationships that Generate Sales & Marketing Opportunities

Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.

Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.

Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.

Works with media buyer to plan and execute advertising.

Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.

Assists property with materials, tracking / analysis and presentations to owners.

Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.

Additional Marketing Responsibilities

Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).

Ensures that property is following all corporate marketing guidelines.

Approves all invoicing through MarCom office.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

At Westin, we are committed to empowering guests to regain control and enhance their well-being when they need it most while traveling, ensuring they can be the best version of themselves. To achieve the brand mission of becoming the preeminent wellness brand in hospitality, we need passionate and engaged associates to bring the brand's unique programming to life. We want our associates to embrace their own well-being practices both on and off property. You are the ideal Westin candidate if you are passionate; you are active and take pride in how you maintain your well-being; you are optimistic; you are adventurous. Be where you can do your best work, begin your purpose, belong to an amazing globalteam, and become the best version of you.

Job Details

Job title

Assistant Digital Marketing Manager

Position Type

Full Time

Job ID

Additional Info

Career area

Sales & Marketing

Location(s)

The Westin Langkawi Resort & Spa

Beware of recruiting scams. Marriott maintains a 'no fees' recruitment policy. We do not ask for money or charge fees to an applicant as part of the application process.