Marketing Manager

Okai Sdn. Bhd. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Role Overview

Responsible for leading the marketing strategy and team to drive user acquisition, engagement, and retention for our social app. The Marketing Manager will oversee all marketing activities and ensure alignment with company goals.

Key Responsibilities

• Analyze web & app user behavior and optimize algorithms
• Create marketing reports and dashboards for decision-making
• Develop and implement comprehensive marketing strategies across all channels
• Manage and mentor the marketing team including SEO, Performance Marketing, Influencer Marketing, and Social Media specialists
• Establish marketing KPIs and track performance against targets
• Coordinate with Product and Design teams to ensure marketing alignment with app features and updates
• Oversee marketing budget allocation and optimize ROI across channels
• Conduct market research to identify trends and opportunities in the social app space
• Lead brand positioning and messaging strategy
• Collaborate with Business Development team to support partnership initiatives

Requirements

Benefits & Details

Working Hour : Monday - Friday (10AM - 7PM)

Salary Range : RM 6,000 - RM 9,000

EPF, SOCSO & EIS Contribution

Overtime Pay

Team Buildings

Plenty of Coffee & Snacks

Annual & Medical Leave

Incentives & Bonus

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