Talent.com
New Media Promotion Director

New Media Promotion Director

HiredChina.com国际人才招聘网Kuala Lumpur, Kuala Lumpur, Malaysia
1 hari lalu
Penerangan pekerjaan

Director of Marketing & Communications (Pre-opening) - Waldorf Astoria

Location : Federal Territory of Kuala Lumpur, Malaysia

Responsibilities

  • Participate in formulating online promotion strategies and selecting overseas media platforms based on overseas investment and development goals.
  • Plan and expand media channels to assist the company in achieving its overseas market expansion goals.
  • Participate in formulating overseas online planning plans and strategies, and provide opinions and suggestions.
  • Develop and implement annual media placement budgets and plans, and evaluate market performance and budget execution.
  • Promote channel placement plans, landing page design and copywriting, and data model improvement.
  • Be responsible for collecting and analyzing project promotion data, and propose strategies to improve placement based on market conditions.
  • Provide data analysis reports regularly, and continuously optimize performance in real time; produce and submit reports completely, accurately, and promptly.

Job Requirements

  • Bachelor’s degree or above in Chinese Literature or Journalism / Communication related majors.
  • Over 5 years of experience in copywriting for new media platforms (Weibo, WeChat, etc.), familiar with online expression methods, and with team management experience.
  • Outstanding writing and editing skills, able to independently complete original content writing and pseudo‑original content editing.
  • Experience and ability in building and operating platforms such as TK and Xiaohongshu, as well as developing phased content promotion strategies.
  • Ability to optimize media placement plans, analyze various online marketing data, and evaluate and monitor marketing goals and costs.
  • Strong data analysis and integration capabilities.

    • Seniority level

    Director

    Employment type

    Full‑time

    Job function

    Marketing

    Industries

    Food and Beverage Services

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