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Assistant Manager, Licensing & Marketing / Retail
Pacific Licensing StudioKuala Lumpur, Kuala Lumpur, Malaysia11 hari lalu
Penerangan pekerjaanManagement of clients inclusive of ensuring full compliance on Licensors’ policies, procedures, guidelines, and supporting licensees in fulfilling obligations and maximizing performance. In consultation with BUH, design appropriate business management calendar inclusive of sales strategy, marketing activities, brand-building objectives, and manage team activities related to client services, licensee sell-in, retail programs, sell-through support, etc. Report to BUH on all key initiatives, reporting requirements, compliance monitoring, and other core functions as related to client management. Conduct regular business review with key licensees to ensure product development, product penetration to all distribution channels, advertising, and promotion plans are rolled out as per contractual obligations. Retail Visibility for Brands / Licensed Products. Work with Finance team to ensure that licensees remit the License Fee and submit monthly / quarterly royalty report on time. Develop and execute the marketing & retail strategies as set out in the annual marketing plan for the licensed property (brand) as set out by the licensor. Provide a structured approach that encompasses all the relevant elements of the planning and execution process. Research and reporting on external opportunities and ideas. Work closely with various stakeholders (Regional Marketing Manager, Trade, Retailers, and Licensees) to execute marketing programs. Manage and work with external agencies (guideline, workflow, timely delivery, copywriting, and all marketing collateral approvals). Work closely with all stakeholders to build appropriate retail relationships and secure prominent product placement at retail. Devise a meaningful marketing calendar to promote the licensed products as well as use appropriate and approved marketing collateral to support products at retail. University degree in relevant field or extensive professional experience. Minimum 3-4 years of experience with strong business development background in sales and related brand management responsibilities. Track record of sales achievement. Ability to perform in a fast-paced and dynamic environment. Strong organizational, presentation, and team leadership skills. Fluency in all Microsoft applications & database solutions. Personable and diplomatic in handling clients from all levels.
Senior Executive, HR & Administration (Regional)
Overall Responsibilities
The Assistant Manager, Licensing & Marketing / Retail plays a pivotal role in working together with the Business Unit Head (BUH) to achieve the goals and objectives set by the Company across all categories and marketing initiatives.
Through effective planning and budgeting, he / she will strive to achieve his / her quarterly / annual revenue target. He / she will develop and execute sales strategies to generate leads, convert them into business opportunities, and maintain strong client relationships.
Additionally, he / she will design and implement marketing strategies, with a major focus on offline retail but not limited to online programs to drive licensee sell-in, retail programs, retail pop-ups, and products sell-through for the Licensed Property (brand) which will be aligned with the regional strategy as set out by the Licensor.
Main Responsibilities
Sales & Business Development
- Direct sales responsibility (by brand, country, or category, depending on PLS’s strategy) inclusive of quarterly targets, due diligence obligations related to thorough knowledge of product and prospective clients.
- Perform all sales planning & reporting functions inclusive of pipeline building, gap analyses, forecasting, and re-forecasting as required by PLS and its clients, market / brand / category reports evaluating sales environment and prospects, projections related to existing or new businesses, evaluation of new opportunities and / or brand extensions.
- Develop expertise in relevant areas required to maximize performance combined with building brands and a sustainable business.
Client Management and Service
Monitor Licensee Obligations
Account Receivables
Marketing / Retail
Job Requirements
Seniority level : Mid-Senior level
Employment type : Full-time
Job function : Not Specified (Originally listed as Legal, but job description suggests a role more aligned with Business Development or Licensing Management)
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