Senior Marketing Specialist (KOL)

Job Overview

As a Senior Marketing Specialist (KOL) at 51Talk , you will play a key role in strengthening the brand’s presence across digital and offline platforms. You’ll be responsible for leading multi‑channel branding campaigns, engaging collaborations with Key Opinion Leaders (KOLs), and brand‑led events and activations. Your goal is to elevate brand awareness and engagement through storytelling, strategic partnerships, and memorable experiences.

Key Responsibilities

• Plan and execute integrated brand campaigns across digital and offline channels, ensuring a consistent tone and visual identity.
• Lead KOL and influencer collaborations to co‑create engaging and relatable brand content.
• Develop and execute brand events (online and offline), activations, and experiences that connect emotionally with target audiences.
• Partner with internal teams and external vendors to deliver high‑impact brand initiatives, from concept to execution.
• Analyze market trends, audience insights, and competitive activity to identify new opportunities for brand visibility and differentiation.
• Oversee the production of compelling brand narratives, visual assets, and promotional materials.
• Measure campaign and event effectiveness through clear KPIs and ROI tracking, and provide actionable insights for continuous improvement.
• Manage budgets and resources efficiently to maximize brand impact across all initiatives.

Requirements

About Us

Founded in 2011, 51Talk is a global leader in online English education. As a publicly listed multinational company, we specialize in delivering personalized 1‑on‑1 English lessons to students around the world. Our mission is to empower learners through high‑quality, accessible education, helping them unlock their full potential and achieve their goals. At 51Talk, we are passionate about making a lasting impact through excellence in teaching and innovation in learning.

If you're ready to take your social media skills to the next level and contribute to the growth of a dynamic organization, we encourage you to apply for this exciting role. Click the "Apply Now" button below to submit your application.

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