Head of Marketing

WORQ WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Head of Marketing

WORQ WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Are you a bold, creative, and results-driven marketer who thrives on hacking growth, launching game-changing campaigns, and shaping the future of work? We are looking for a Head of Marketing to supercharge our expansion, amplify our brand, and drive high-impact marketing strategies that fuel business growth.

In this role, you will be at the forefront of innovation in blending growth marketing, performance analytics, and product strategy to attract, convert, and retain customers at scale. You will not just run the ads, but you will also craft compelling go-to-market strategies, engineering demand, and shape the ultimate coworking experience for businesses of all sizes. Your mission is to transform big ideas into measurable growth, from discovering new market opportunities to optimizing the entire customer journey.

If you are ready to own the strategy, execute with precision, and push the limits of what is possible, we want you on our team!

Job Responsibilities :

I) Growth Marketing & Customer Acquisition

• Develop and execute growth marketing strategies to expand market presence, activate new outlets through lead generation and drive customer acquisition.
• Identify new market opportunities and customer segments through data analysis, industry research, and competitive benchmarking.
• Lead performance marketing efforts, leveraging A / B testing, funnel optimization, and automation to maximize ROI.
• Utilize CRM and marketing automation tools to track, analyse, and improve marketing campaign performance.
• Optimize digital marketing channels (SEO, SEM, paid ads, email marketing, and social media) to enhance brand visibility and lead conversion.
• Drive partnership and co-marketing initiatives with landlords, real estate brokers, and business communities to accelerate growth.
• Conduct market research, customer feedback analysis, and competitive intelligence to inform product development decisions.
• Collaborate with the sales and operations teams to refine existing coworking solutions and develop new offerings that align with evolving customer needs.
• Test and validate new product ideas, implementing pilot programs and gathering data on user engagement and retention.
• Develop positioning and go-to-market strategies for new products or service expansions, ensuring seamless execution.
• Establish metrics to measure product performance, ensuring continuous improvements based on user behaviour and market demand.

III) Cross-functional Collaboration & Reporting

Job Requirements :

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

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