Talent.com
Marketing Manager- FMCG

Marketing Manager- FMCG

EPS ConsultantsShah Alam, Selangor, Malaysia
30+ hari lalu
Penerangan pekerjaan

Job Purpose :

  • The Marketing Manager (ATL & Brand Building) will be responsible for planning, executing, and optimizing Above-the-Line (ATL) marketing strategies, including digital marketing, brand building, and consumer & ethical channel campaigns.
  • This role is critical in driving brand awareness and creating a positive brand image that supports overall business growth. The incumbent will focus on building brand equity through digital platforms and traditional media while working closely with the trade marketing manager (BTL) to ensure synergy between ATL and BTL activities.
  • This position requires strong collaboration skills and strategic thinking to ensure consistent brand messaging and effective market impact.

Key Responsibilities :

ATL Strategy Development & Execution

  • Develop and implement ATL marketing strategies, including digital marketing, TV, radio, print, and outdoor advertising to enhance brand visibility and engagement.
  • Manage digital marketing campaigns across multiple platforms (social media, websites, and SEO / SEM) to drive brand presence and consumer interaction.

    • Brand Building and Trade & Ethical Channel Management

  • Design and execute brand-building activities within ethical channels (e.g., healthcare professionals, hospitals, and industry associations) to establish a credible brand image.
  • Leverage ethical marketing initiatives to create a spillover effect, positively influencing trade and consumer perception.

    • Digital Marketing & Content Strategy

  • Develop a robust digital marketing strategy encompassing content creation, social media management, and online advertising.
  • Monitor digital campaign performance and adjust tactics to optimize reach and engagement.

    • Collaboration & Alignment with BTL

  • Work closely with the local marketing manager (BTL) to ensure alignment of ATL and BTL activities, maximizing overall campaign impact and synergy.
  • Coordinate on joint initiatives to create a cohesive marketing strategy that covers both consumer-facing and trade-facing activities.

    • Market Research & Consumer Insights

  • Conduct market research and analyze consumer insights to identify brand-building opportunities and gaps in current strategies.
  • Use data-driven insights to guide strategic decisions and refine marketing activities.

    • Stakeholder Management

  • Collaborate with internal stakeholders (sales, operations) and external partners (agencies, media partners, and digital vendors) to drive successful campaign execution.
  • Present marketing plans and results to the regional business manager and senior management.

    • Budget Planning & Management

  • Develop and manage the ATL marketing budget, ensuring efficient allocation of resources across various channels.
  • Track spending and campaign ROI, providing regular reports to the regional business manager.

    • Brand Compliance & Governance

  • Ensure all ATL campaigns adhere to brand guidelines and regulatory standards.
  • Maintain a consistent and compelling brand message across all ATL channels.

    • Performance Analysis & Reporting

  • Measure and evaluate the effectiveness of ATL campaigns using KPIs such as reach, engagement, and brand equity scores.
  • Generate performance reports and actionable insights to inform future strategies.
  • Bachelor’s Degree in Marketing, Digital Media, or a related field. An MBA or specialized training in digital marketing would be advantageous.
  • Minimum of 5-7 years of experience in ATL and brand marketing, with a strong focus on digital marketing.
  • Proven track record of managing multi-channel digital campaigns and brand-building activities.
  • Experience in the personal care or ethical marketing space is a plus
  • Monday- Friday (8am-5pm)
  • Medical insurance coverage for inpatient, outpatient, and specialists extended to family members
  • 28 days of Sick Leave
  • 17 days of Annual Leave
  • Performance bonus based on individual and company performance
  • Follows Malaysian Public Holidays & more

    • #J-18808-Ljbffr

    Buat amaran kerja untuk carian ini

    Marketing Manager • Shah Alam, Selangor, Malaysia

    Pekerjaan yang berkaitan
    • Dinaikkan pangkat
    Global Marketing Manager (Retail / FMCG background)

    Global Marketing Manager (Retail / FMCG background)

    MR DIY InternationalSeri Kembangan, Selangor, Malaysia
    At MR DIY International, we're more than a global home improvement brand, we're a catalyst for ambitious talent ready to grow beyond borders. With over 5,000+ stores across 14 countries globally, we...Tunjukkan lagiKemas kini terakhir: 14 hari yang lalu
    • Dinaikkan pangkat
    Digital Marketing Executive (Location : Pandamaran HQ, Klang)

    Digital Marketing Executive (Location : Pandamaran HQ, Klang)

    econsaveKlang City, Selangor, Malaysia
    Assist and implement the overall digital marketing strategy with the Digital Marketing Manager.Manage all digital marketing channels. Working closely with marketing team to plan digital strategy, un...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Manager - Growth Marketing

    Manager - Growth Marketing

    Fintech NewsKuala Lumpur, Kuala Lumpur, Malaysia
    Position titleManager - Growth MarketingDescriptionWe’re looking for a hands-on, creative Growth Hacker to drive merchant acquisition and reduce churn across SME and mid-market segments in Singapor...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Marketing Manager

    Marketing Manager

    Sysmex Asia PacificSelangorMalaysia, Selangor, Malaysia
    We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives across Malaysia.This role is responsible for driving business growth, launching innovative healthcare solu...Tunjukkan lagiKemas kini terakhir: 14 hari yang lalu
    • Dinaikkan pangkat
    Consumer Marketing Manager

    Consumer Marketing Manager

    Nestlé SAPetaling Jaya, Selangor, Malaysia
    Joining Nestlé means you are joining the largest Food and Beverage Company in the world.At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quali...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Consumer Marketing Manager

    Consumer Marketing Manager

    NestléPetaling Jaya, Selangor, Malaysia
    Joining Nestlé means you are joining the largest Food and Beverage Company in the world.At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quali...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Senior Marketing Manager

    Senior Marketing Manager

    Confidential JobsKlang City, Selangor, Malaysia
    An exciting opportunity awaits an accomplished Senior Marketing Manager to lead brand and trade marketing initiatives for a high-performing FMCG company. This is a confidential search for a strategi...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Marketing Manager

    Marketing Manager

    Fintech NewsKuala Lumpur, Kuala Lumpur, Malaysia
    Position titleMarketing ManagerDescriptionWe are seeking a dynamic Marketing Manager to drive pipeline creation, pipeline acceleration, and revenue growth through Account-Based Marketing (ABM), tai...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Senior Manager - Marketing (Beauty)

    Senior Manager - Marketing (Beauty)

    ValiramKuala Lumpur, Kuala Lumpur, Malaysia
    Add expected salary to your profile for insights.Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specializing in the textile trade. Today, Valiram is Southeast Asia’s leading l...Tunjukkan lagiKemas kini terakhir: 6 hari yang lalu
    • Dinaikkan pangkat
    Trade Marketing Executive | Leading FMCG MNC

    Trade Marketing Executive | Leading FMCG MNC

    Intellipro Singapore Pte. Ltd.SelangorMalaysia, Selangor, Malaysia
    To aid in the development of channels and customers strategies and promotional planning in line with brand strategies and category vision. Work with Senior Marketing Manager to assist in development...Tunjukkan lagiKemas kini terakhir: 6 hari yang lalu
    • Dinaikkan pangkat
    Head of Marketing, FMCG

    Head of Marketing, FMCG

    ZUS COFFEESubang Jaya, Selangor, Malaysia
    This job is about leading the marketing efforts for Fast-Moving Consumer Goods (FMCG) in Malaysia and beyond.You might like this job because you’ll drive innovative campaigns, enhance brand presenc...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Marketing Manager (Malaysia)

    Marketing Manager (Malaysia)

    CuscenKuala Lumpur, Kuala Lumpur, Malaysia
    Location : Kuala Lumpur Malaysia.Cuscen helps companies of all sizes become more productive through its suite of enterprise solutions including ERP, HCM, and CRM. As part of our aggressive internatio...Tunjukkan lagiKemas kini terakhir: 25 hari yang lalu
    • Dinaikkan pangkat
    Head of Marketing

    Head of Marketing

    AtlasSepang, Sepang, Malaysia
    Marketing Consultant | Expert in Full-Funnel Strategies, Subscriptions, Events, Paid Advertising, CRM Optimization, People & Project Management. Looking for a fast-paced, high-growth environment whe...Tunjukkan lagiKemas kini terakhir: 17 hari yang lalu
    • Dinaikkan pangkat
    Marketing Manager - Frozen Foods FMCG

    Marketing Manager - Frozen Foods FMCG

    Randstad MalaysiaKuala Lumpur, Kuala Lumpur, Malaysia
    Marketing Manager - Frozen Foods FMCG.Be among the first 25 applicants.Marketing Manager - Frozen Foods FMCG.As the Marketing Manager, you will be responsible for building and executing integrated ...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Marketing Manager

    Marketing Manager

    Chanel, Inc.Kuala Lumpur, Kuala Lumpur, Malaysia
    Marketing Manager page is loaded## Marketing Managerlocations : Kuala Lumpurtime type : Full timeposted on : Posted Todaytime left to apply : End Date : February 28, 2026 (30+ days left to apply...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Manager, PPC Marketing (Bangkok Based, relocation provided)

    Manager, PPC Marketing (Bangkok Based, relocation provided)

    AgodaKuala Lumpur, Kuala Lumpur, Malaysia
    Manager, PPC Marketing (Bangkok Based, relocation provided).Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connect...Tunjukkan lagiKemas kini terakhir: 22 hari yang lalu
    • Dinaikkan pangkat
    Branding and Marketing Manager

    Branding and Marketing Manager

    MirxesSepang, Sepang, Malaysia
    MiRXES is a Singapore-headquartered molecular diagnostic company with R&D, manufacturing, and clinical lab operations in Singapore, USA, Japan, and China. We specialize in microRNA technologies and ...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Senior Marketing Operations Manager

    Senior Marketing Operations Manager

    China Mobile International LimitedKuala Lumpur, Kuala Lumpur, Malaysia
    Hiring for Enterprise (EBG), Carrier Networking (CNBG), Cloud, AIoT & Mobile Virtual Network Operator (MVNO) Opportunities. Lead the formulation of market expansion strategies and operation plans fo...Tunjukkan lagiKemas kini terakhir: 22 hari yang lalu