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Senior Brand Executive
LUXASIAKuala Lumpur, Kuala Lumpur, Malaysia21 jam yang lalu
Penerangan pekerjaanPlan and execute brand and business objectives, ensuring achievement of KPIs Manage brand A&P and full P&L to maximize investments and ensure positive ROI Collaborate with demand planning team on forecasting for launches and monthly business needs Co-develop and implement commercial business plans with the Brand Manager Partner with marketing team to deliver integrated marketing strategies for product launches and promotional activities, aimed at brand growth and awareness Develop and execute e-commerce strategies to increase online engagement and sales Establish and enforce brand merchandising guidelines across all retail channels Independently lead and drive brand objectives while collaborating closely with cross-functional teams (sales, marketing, finance, operations) Build strong relationships with trade partners to ensure consistent and impactful brand exposure Consolidate post-campaign reports, analyze sales results, and measure ROI for management reporting Oversee forecasting and sampling management for product launches, trade promotions, and retailer activities Manage product registration process in Malaysia, ensuring timely approvals Conduct market trend analysis, monitor competitor activities, and recommend proactive strategies Ensure seamless execution of product launches and trade marketing activities according to the Marketing Calendar, with the goal of increasing awareness, customer recruitment, retention, and consumption Track and analyze business and channel sales performance, providing follow-up action plans Full responsibility for budget management and financial performance of the brand
Requirements
- Degree in Marketing, Business, or related field
- Prior experience in managing skincare or fragrance brands is an added advantage
- Strategic mindset, analytical and insight-driven to identify and create opportunities
- Strong communication and interpersonal skills
- Team player with confidence to work independently
- Innovative, adaptable, and able to multitask with strong time management
- Goal-oriented, proactive, and results-driven with a strong sense of accountability
- Proficiency in Microsoft Office applications, particularly Excel
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