(WFH) Creative Strategist

Overview

Alpha Iota BPO Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Role : (WFH) Senior Digital Marketer Note : The base pay range is provided by Alpha Iota BPO. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range

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Creative Strategy & Campaign Direction

Develop creative strategies that align with acquisition and engagement goals across paid and owned channels. Lead ideation of campaign concepts, hooks, narratives, and content formats that resonate with gaming audiences. Translate insights and briefs into clear creative direction for designers, editors, and writers.

Market & Competitor Research

Monitor trends across the gaming and digital advertising space using tools like Meta Ads Library, BigSpy, and TikTok Creative Center. Analyze top-performing ads and competitor campaigns to identify creative gaps and white space opportunities. Maintain a trend deck or swipe file that keeps the team inspired and informed.

Performance-Backed Strategy

Collaborate with media buyers and marketing leads to review ad metrics (CTR, ROAS, CVR, LTV, etc.) and utilize them to inform creative testing and refinement. Build creative testing frameworks from angles and hooks to formats and messaging. Help establish feedback loops between design and performance teams.

Collaboration & Creative Briefing

Serve as the strategic lead on creative projects, writing briefs, defining objectives, and guiding brainstorming sessions. Collaborate closely with content producers to ensure creative output is aligned with both strategy and brand. Step in with light design support if needed during high-volume periods or team absences (optional, not core).

Messaging & Audience Insights

Understand the psychology and motivation of gamers and help shape messaging that speaks to their desires and triggers. Maintain consistency across creative touchpoints while tailoring messaging to different audience segments and platforms.

Qualifications

2 - 4 years of experience in creative strategy, brand planning, or campaign ideation, preferably within digital marketing, gaming, or entertainment sectors. Familiarity with performance-driven marketing; you understand how creative connects to acquisition and retention. Strong experience analyzing competitor campaigns and distilling insights from ad libraries and market tools. Confident in leading creative brainstorming sessions and giving feedback to execution teams. Excellent written and verbal communication skills in Chinese and English. Seniorities & Employment

Seniority level : Mid-Senior level Employment type : Full-time Job function : Marketing and Sales Industries : Outsourcing and Offshoring Consulting Note : Sign in to set job alerts for similar roles.

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